Smaato vs. XR Extreme Reach

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.

Incentivized

I have used Adstream for my publishing/editing company and I loved how it was able to reach different types of clients in different areas of life. To me, that is crucial because I am able to reach a broader audience which in turn helps me package my product differently for different clients.

Incentivized

• Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
• Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
• Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
• Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

Incentivized

• Ease of use
• Functionality
• Communication and transparency

Incentivized

• Inventory can be a bit pricey in competitive markets like the US.
• Reporting dashboard is limited, needs work.
• They don't offer a lof of transparency about margins over media cost.

Incentivized

• Adstream can do away with its price range and offer more affordable products.
• There is nothing else I want to add because the service is great.

Incentivized

I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.

Incentivized

Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

Incentivized

Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

Incentivized

With over 20 demand partners in our stack, Smaato is in the top 5

Incentivized

I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and Google AdMob. It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.

Incentivized

• Increased overall revenue
• Strong demand pool
• Easy reporting

Incentivized

• Faster turnaround times for getting materials through the QA process and delivered to the networks
• One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process

Incentivized