Smaato vs. YuMe

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smaato
Score 8.8 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
YuMe
Score 4.0 out of 10
N/A
YuMe is a provider of digital video brand advertising, now offered and supported by RhythmOne since the acquisition in early 2018. The platform is designed to simplify digital video advertising campaigns.N/A
Pricing
SmaatoYuMe
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SmaatoYuMe
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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Score 6.5 out of 10
Enterprises
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User Ratings
SmaatoYuMe
Likelihood to Recommend
7.0
(2 ratings)
6.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(2 ratings)
-
(0 ratings)
User Testimonials
SmaatoYuMe
Likelihood to Recommend
Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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RhythmOne
Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
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Pros
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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RhythmOne
  • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
  • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
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Cons
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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RhythmOne
  • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
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Likelihood to Renew
Verve Group
No answers on this topic
RhythmOne
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
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Usability
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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RhythmOne
No answers on this topic
Support Rating
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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RhythmOne
No answers on this topic
Alternatives Considered
Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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RhythmOne
YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
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Return on Investment
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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RhythmOne
  • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
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ScreenShots