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YuMe

YuMe

Overview

What is YuMe?

YuMe is a provider of digital video brand advertising, now offered and supported by RhythmOne since the acquisition in early 2018. The platform is designed to simplify digital video advertising campaigns.

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Recent Reviews
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Pricing

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YuMe

YuMe

N/A
Unavailable

What is YuMe?

YuMe is a provider of digital video brand advertising, now offered and supported by RhythmOne since the acquisition in early 2018. The platform is designed to simplify digital video advertising campaigns.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

[Casio lk-39] Demo 03 : Yume Biyori

YouTube

Yume Engine Tech Demo

YouTube

カムラ ミカウ　「ハクビシンのゆめ」 demo

YouTube

Yume no Naka demo Aitakute [LOLI & YURI] (ฝึกพากย์ไทย) #NUYOKITOINSEN

YouTube

Mini Hp - presentando neko no yume

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[AMV Chuunibyou demo Koi ga Shitai! Ren ] Yume to Hazakura - Kurenai

YouTube
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Product Details

What is YuMe?

YuMe Integrations

YuMe Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(2)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
March 07, 2014

Premium Ad Network - easy to work with

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 6 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We purchased online video inventory from YuMe to run our client's videos across their network for specific campaigns. YuMe offers advertisers the ability to run videos across different platforms from desktop, tablet, connected TV and smart phones. YuMe was able to offer competitive rates and advanced targeting to ensure we would reach the right user at the right time. Because it is a large network, they also had strong site list with many premium publishers that aligned well with our target audience as well as scalability for high reach initiatives.
Pros and Cons
  • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
  • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
  • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
Likelihood to Recommend
Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently.
Return on Investment
  • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
Alternatives Considered
YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience.
Likelihood to Renew
6
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe.
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