March 07, 2014
Score 6 out of 10
We purchased online video inventory from YuMe to run our client's videos across their network for specific campaigns. YuMe offers advertisers the ability to run videos across different platforms from desktop, tablet, connected TV and smart phones. YuMe was able to offer competitive rates and advanced targeting to ensure we would reach the right user at the right time. Because it is a large network, they also had strong site list with many premium publishers that aligned well with our target audience as well as scalability for high reach initiatives.
- The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
- YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
- It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
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Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently.