smartocto vs. West Monroe Intellio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
smartocto
Score 8.5 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
West Monroe Intellio
Score 0.0 out of 10
N/A
West Monroe headquartered in Chicago offers Intellio,a suite of assets that aim to drive results by giving clients the intelligent insights to make better decisions with better business outcomes.N/A
Pricing
smartoctoWest Monroe Intellio
Editions & Modules
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Offerings
Pricing Offerings
smartoctoWest Monroe Intellio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
smartoctoWest Monroe Intellio
Top Pros

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Top Cons

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User Ratings
smartoctoWest Monroe Intellio
Likelihood to Recommend
8.5
(8 ratings)
-
(0 ratings)
User Testimonials
smartoctoWest Monroe Intellio
Likelihood to Recommend
smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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West Monroe
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Pros
smartocto
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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West Monroe
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Cons
smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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West Monroe
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Alternatives Considered
smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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West Monroe
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Return on Investment
smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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West Monroe
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ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts