TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Synup

    Score9.5 out of 10
    N/ASynup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.

    $99

    per month

    Pricing
    SocialPilotSynup
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    No answers on this topic
    Offerings
    Pricing Offerings
    SocialPilotSynup
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.Synup offers scalable pricing plans for agencies looking to grow their clientbase and expand their service offerings. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    SocialPilotSynup
    Considered Both Products
    group.one
    No answer on this topic
    Synup
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    SocialPilotSynup
    Publishing
    Comparison of Publishing features of SocialPilot and Synup
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Synup
    -
    Ratings
    Content planning and scheduling9.04 Ratings00 Ratings
    Workflow management7.04 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and Synup
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Synup
    -
    Ratings
    Bulk actions10.04 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and Synup
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Synup
    -
    Ratings
    Content marketing2.04 Ratings00 Ratings
    Paid media management2.04 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and Synup
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Synup
    -
    Ratings
    Twitter10.04 Ratings00 Ratings
    Facebook10.04 Ratings00 Ratings
    LinkedIn10.04 Ratings00 Ratings
    Instagram6.04 Ratings00 Ratings
    Pinterest9.03 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and Synup
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Synup
    -
    Ratings
    Campaign success analytics10.03 Ratings00 Ratings
    Real-time tracking10.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of SocialPilot and Synup
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Synup
    -
    Ratings
    Role-based user permissions & privileges9.04 Ratings00 Ratings
    Mobile access6.04 Ratings00 Ratings
    Best Alternatives
    SocialPilotSynup
    Small Businesses
    Sendible
    Score7.2 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotSynup
    Likelihood to Recommend
    8.0
    (4 ratings)
    10.0
    (6 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SocialPilotSynup
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Synup
    Synup is ideal for businesses with several locations, ensuring consistent and accurate information across all directories. This is crucial for franchises, restaurant chains, or retail stores. Small businesses and startups, often with limited resources, benefit from Synup's user-friendly interface and time-saving features. It simplifies the process of managing online listings without requiring extensive technical expertise. Businesses placing a high value on online reputation management find Synup valuable. The platform's review monitoring and centralized dashboard help businesses respond promptly to customer feedback, enhancing their overall online image.
    Incentivized
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Synup
    • Synup is extremely good at keeping track of customer reviews from various platforms in one centralised dashboard.
    • One of Synup's strengths is its ability to sync business information simultaneously across multiple platforms.
    Incentivized
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Synup
    • Improving the mobile app experience could be beneficial.
    • Product is little too expensive.
    Incentivized
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Synup
    No answers on this topic
    Support Rating
    group.one
    I've not had to use support
    Read full review
    Synup
    No answers on this topic
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    Synup
    Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.
    Incentivized
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    Synup
    • My Business after using Synup experience an increase in local visibility.
    • We improved our rating from 3.5
    • to 4.1 and our posts get 65% more engagement.
    • Real-time analytics provided by Synup empower my business with valuable insights
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox

    Synup Screenshots

    Screenshot of Agency Operating SystemScreenshot of Local Listing Management SoftwareScreenshot of Online Reputation Management SoftwareScreenshot of Social Media Management SoftwareScreenshot of SMB Prospecting Tool for AgenciesScreenshot of Sales Pipeline & CRM