Tapad vs. Yahoo DSP

Tapad

Yahoo DSP

38 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Tapad	N/A	N/A	Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV…	N/A
Yahoo DSP	Score8 out of 10	N/A	Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.	N/A

Pricing

Tapad

Yahoo DSP

No answers on this topic

No answers on this topic

Pricing Offerings
Tapad	Yahoo DSP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Best Alternatives
	Tapad	Yahoo DSP
Small Businesses	FullContact Score8 out of 10	Basis DSP Score9 out of 10
Medium-sized Companies	No answers on this topic	StackAdapt Score7.2 out of 10
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Tapad	Yahoo DSP
Likelihood to Recommend	- (0 ratings)	7.2 (10 ratings)

User Testimonials
	Tapad	Yahoo DSP
Likelihood to Recommend	Tapad No answers on this topic	Yahoo! Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better. Incentivized Verified User Read full review
Pros	Tapad No answers on this topic	Yahoo! Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Incentivized Nicholas J. Salvatore Supervisor, Programmatic Media Read full review
Cons	Tapad No answers on this topic	Yahoo! Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Incentivized Christian Gesú De Andrade Trillo Analista de mídia Read full review
Alternatives Considered	Tapad No answers on this topic	Yahoo! Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL. Incentivized Verified User Read full review
Return on Investment	Tapad No answers on this topic	Yahoo! AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Incentivized Verified User Read full review
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