Tapad vs. Yahoo DSP
Tapad vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Tapad | N/A | Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV… | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
Tapad | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Tapad | Yahoo DSP | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Tapad | Yahoo DSP | |
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Small Businesses | FullContact Score 8.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
Medium-sized Companies | Yahoo DSP Score 6.5 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | mParticle Score 7.6 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Tapad | Yahoo DSP | |
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Likelihood to Recommend | - (0 ratings) | 7.3 (10 ratings) |
Tapad | Yahoo DSP | |
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Likelihood to Recommend | Tapad No answers on this topic | Yahoo (Verizon Media) |
Pros | Tapad No answers on this topic | Yahoo (Verizon Media) |
Cons | Tapad No answers on this topic | Yahoo (Verizon Media) |
Alternatives Considered | Tapad No answers on this topic | Yahoo (Verizon Media) |
Return on Investment | Tapad No answers on this topic | Yahoo (Verizon Media) |
ScreenShots |