TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TikTok for Business

    Score8.2 out of 10
    N/ATikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
    Pricing
    TikTok for Business
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    TikTok for Business
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    TikTok for Business
    Considered Both Products
    TikTok (ByteDance)
    Chose TikTok for Business
    As mentioned earlier, TikTok for Business offers great CPMs with a well optimized algorithm, which has allowed us to achieve great results for our ecommerce at a efficient cost. In my experience, TikTok is the second most effective ad platform for acquire new customers, as well …
    Incentivized
    Chose TikTok for Business
    It works in unison with them as Facebook tends to have older users, TikTok are a bit younger.
    Incentivized
    Chose TikTok for Business
    Better audiences, less bad placements, high engagement
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    TikTok for Business
    Likelihood to Recommend
    7.9
    (4 ratings)
    Usability
    9.0
    (3 ratings)
    User Testimonials
    TikTok for Business
    Likelihood to Recommend
    TikTok (ByteDance)
    Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.
    Incentivized
    Read full review
    Pros
    TikTok (ByteDance)
    • Cost caps - budget controls and management
    • Analytics and audience insights
    • Bidding strategies - designed to fit to strategies
    • Easy to integrate with other softwares
    • Easy to use and set up
    Incentivized
    Read full review
    Cons
    TikTok (ByteDance)
    • There is constant change on the platform, from available content to what is trending
    • Direct conversion tracking does not have good results
    • ROI is harder to track with a less rigorous analytics platform
    Incentivized
    Read full review
    Usability
    TikTok (ByteDance)
    The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.
    Incentivized
    Read full review
    Alternatives Considered
    TikTok (ByteDance)
    Better audiences, less bad placements, high engagement
    Incentivized
    Read full review
    Return on Investment
    TikTok (ByteDance)
    • ROI - has delivered sales leads to us
    • Sales - has provided us with close won sales
    • Easy tool to set up and get more traffic immediately.
    Incentivized
    Read full review
    ScreenShots