TrustRadius

TikTok for Business

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TikTok for Business
Score 8.3 out of 10
N/A
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
Pricing
TikTok for Business
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
TikTok for Business
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
TikTok for Business
Considered Both Products
TikTok for Business
Nicolás Avila | TrustRadius Reviewer
Nicolás Avila
Customer acquisition leader
Chose TikTok for Business
As mentioned earlier, TikTok for Business offers great CPMs with a well optimized algorithm, which has allowed us to achieve great results for our ecommerce at a efficient cost. In my experience, TikTok is the second most effective ad platform for acquire new customers, as well …
Verified User
Professional
Chose TikTok for Business
It works in unison with them as Facebook tends to have older users, TikTok are a bit younger.
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TikTok for Business
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User Ratings
TikTok for Business
Likelihood to Recommend
10.0
(2 ratings)
Usability
10.0
(1 ratings)
User Testimonials
TikTok for Business
Likelihood to Recommend
TikTok (ByteDance)
Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.
Nicolás Avila | TrustRadius Reviewer
Nicolás Avila
Customer acquisition leader
Read full review
Pros
TikTok (ByteDance)
  • Cost caps - budget controls and management
  • Analytics and audience insights
  • Bidding strategies - designed to fit to strategies
  • Easy to integrate with other softwares
  • Easy to use and set up
Verified User
Anonymous
Read full review
Cons
TikTok (ByteDance)
  • There is constant change on the platform, from available content to what is trending
  • Direct conversion tracking does not have good results
  • ROI is harder to track with a less rigorous analytics platform
Verified User
Anonymous
Read full review
Usability
TikTok (ByteDance)
The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.
Nicolás Avila | TrustRadius Reviewer
Nicolás Avila
Customer acquisition leader
Read full review
Alternatives Considered
TikTok (ByteDance)
Better audiences, less bad placements, high engagement
Iain Stratton | TrustRadius Reviewer
Iain Stratton
Media Specialist
Read full review
Return on Investment
TikTok (ByteDance)
  • ROI - has delivered sales leads to us
  • Sales - has provided us with close won sales
  • Easy tool to set up and get more traffic immediately.
Verified User
Anonymous
Read full review
ScreenShots