A solid second acquisition channel after Meta
January 05, 2026
A solid second acquisition channel after Meta
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with TikTok for Business
TikTok for Business is a channel that helps us diversify our digital advertising channels for ecommerce. We focus it on conversion campaigns, taking advantage of its lower CPM compared to Meta. Typically, spending on Meta exceeds 80% of total ad spend; having TikTok for Business provides a strong secondary channel for customer acquisition, reducing our dependence on Meta.
Pros
- Lower CPMs compared to Meta
- Great reach and frequency for conversions campaign
- Automatized smart campaigns
Cons
- Better results based on the algorithm
- Conversions tracking
- TikTok shop available for different countries
- Once we mastered Meta ADS, TikTok for Business became our second most important performance channel, helping us diversify acquisition and reduce dependence on a single platform.
- It does take time and resources to create TikTok-native ADS, but the reach and frequency you can achieve make the investment worthwhile.
- In LATAM markets, we’ve seen ROAS above 5, even as competition and ad saturation have increased over time. The limited number of available placements within the app has made competition tougher, which has also made performance harder to sustain.
As mentioned earlier, TikTok for Business offers great CPMs with a well optimized algorithm, which has allowed us to achieve great results for our ecommerce at a efficient cost. In my experience, TikTok is the second most effective ad platform for acquire new customers, as well as a strong channel for brand awareness for larger companies. We have tested Youtube, Pinterest, Google Performance Max, and TikTok for Business has consistently outperformed them based on Triple Whale’s attribution system, which is not biased by on-platform analytics.
Do you think TikTok for Business delivers good value for the price?
Yes
Are you happy with TikTok for Business's feature set?
Yes
Did TikTok for Business live up to sales and marketing promises?
Yes
Did implementation of TikTok for Business go as expected?
Yes
Would you buy TikTok for Business again?
Yes
