TrustRadius

TrackingDesk vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TrackingDesk
Score 0.0 out of 10
N/A
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk supports server to server (also called postback) tracking, as well as cookies and image pixel tracking. Both…N/A
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
TrackingDeskZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TrackingDeskZeta Marketing Platform
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
TrackingDeskZeta Marketing Platform
Top Pros

No answers on this topic

Best Alternatives
TrackingDeskZeta Marketing Platform
Small Businesses
Mautic
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Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
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Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Iterable
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Score 8.5 out of 10
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Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TrackingDeskZeta Marketing Platform
Likelihood to Recommend
-
(0 ratings)
2.0
(1 ratings)
User Testimonials
TrackingDeskZeta Marketing Platform
Likelihood to Recommend
TrackingDesk Ltd
No answers on this topic
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
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Pros
TrackingDesk Ltd
No answers on this topic
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
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Cons
TrackingDesk Ltd
No answers on this topic
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
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Alternatives Considered
TrackingDesk Ltd
No answers on this topic
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
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Return on Investment
TrackingDesk Ltd
No answers on this topic
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
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ScreenShots