AuthorityLabs, by Traject vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Ubersuggest
Score 8.2 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
AuthorityLabs, by TrajectUbersuggest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AuthorityLabsUbersuggest
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AuthorityLabs, by TrajectUbersuggest
Top Pros
Top Cons
Features
AuthorityLabs, by TrajectUbersuggest
SEO
Comparison of SEO features of Product A and Product B
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Ubersuggest
6.7
8 Ratings
14% below category average
Keyword analysis9.04 Ratings7.88 Ratings
SERP ranking tracking10.04 Ratings7.78 Ratings
Page grader6.01 Ratings6.47 Ratings
Competitive analysis9.03 Ratings6.97 Ratings
Site audit / diagnostics5.01 Ratings7.18 Ratings
Site recommendations5.02 Ratings7.27 Ratings
Task management7.01 Ratings5.45 Ratings
Backlink management00 Ratings5.67 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AuthorityLabs, by Traject
7.5
3 Ratings
1% below category average
Ubersuggest
8.1
5 Ratings
7% above category average
Local SEO10.03 Ratings8.25 Ratings
Social SEO6.01 Ratings7.44 Ratings
Mobile SEO9.03 Ratings8.05 Ratings
Global SEO5.03 Ratings8.65 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AuthorityLabs, by Traject
6.5
4 Ratings
25% below category average
Ubersuggest
8.5
6 Ratings
1% above category average
Multi-domain support10.04 Ratings8.75 Ratings
Integration with web analytics tools3.02 Ratings8.46 Ratings
Best Alternatives
AuthorityLabs, by TrajectUbersuggest
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Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
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Score 8.5 out of 10
Advanced Web Ranking
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Score 8.5 out of 10
Enterprises
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Score 8.9 out of 10
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Score 8.9 out of 10
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User Ratings
AuthorityLabs, by TrajectUbersuggest
Likelihood to Recommend
9.0
(4 ratings)
7.7
(9 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
10.0
(1 ratings)
8.4
(2 ratings)
User Testimonials
AuthorityLabs, by TrajectUbersuggest
Likelihood to Recommend
Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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NP Digital
If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
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Pros
Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
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NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
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Cons
Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
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NP Digital
  • Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment
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Usability
Traject
No answers on this topic
NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Support Rating
Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Alternatives Considered
Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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NP Digital
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
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Return on Investment
Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
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NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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