Traject Social vs. Vista Social

When I need to schedule a full week of posts for multiple clients. the calendar view makes it fast and clear. When a client sends last-minute edits, I can quickly reschedule or update posts by dragging them in the calendar. When I’m short on time I use the AI tools to generate quick captions and adjust them to fit the brand voice. When I manage comments and DMs I reply to everything from one inbox, without switching platforms. When planning content, I use Canva inside Vista Social and publish directly, which saves a lot of time.

• The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
• I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
• When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.

• I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
• In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
• In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.

Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.

Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.

It's reasonably priced compared to others and offers more capabilities for creating and implementing marketing campaigns. For example, social listening, reputation management, and employee advocacy are all tools it has that I haven't found in the previous ones. It also supports all marketing campaigns, not just social media.

• The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
• In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
• The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.