Visa Commerce Network vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Visa Commerce Network
Score 7.9 out of 10
N/A
Visa Commerce Network (formerly TrialPay) is a transactional advertising and app monetization suite of software developed by the company of the same name acquired by Visa in February 2015. Visa Commerce Network provides merchant advertisers with unique access and reach across a diverse set of participating publishers’ audiences. Coupled with Visa purchase data, the user can target customers with card-linked offers—while they’re using popular apps and commerce websites—based on how they spend…N/A
Yahoo DSP
Score 8.0 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
Visa Commerce NetworkYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Visa Commerce NetworkYahoo DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Visa Commerce NetworkYahoo DSP
Best Alternatives
Visa Commerce NetworkYahoo DSP
Small Businesses
Google AdMob
Google AdMob
Score 5.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 7.6 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Visa Commerce NetworkYahoo DSP
Likelihood to Recommend
7.0
(1 ratings)
7.2
(10 ratings)
User Testimonials
Visa Commerce NetworkYahoo DSP
Likelihood to Recommend
Visa
Is great and easy to publish creatives.
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Yahoo!
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Visa
  • Plataform
  • Api
  • Cohorted Events
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Yahoo!
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
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Cons
Visa
No answers on this topic
Yahoo!
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Alternatives Considered
Visa
No answers on this topic
Yahoo!
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
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Return on Investment
Visa
No answers on this topic
Yahoo!
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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ScreenShots