Twilio SendGrid vs. Zoho Zeptomail

If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.

Its a goto product for transactional emails. Developer friendly and you have control over showing message content to suprressing email deliveries. You can configure multiple domains and create multiple accounts to keep account of usage if you need to. Less appropriate scenarios? I cant think of any use cases. One concern is on the max file size, which is about 15 MB. If you intent to send emails with larger attachments, this may not be the right product for you

Incentivized

• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

Incentivized

• access control to monitor email delivery
• APIs, developer friendly
• auto suppression feature to avoid unnecessary usage of email tokens

Incentivized

• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

Incentivized

• Dashboards can be better than how they are now.
• Code snippets are shown even after years of integration is success and working fine. This can be avoided. Being stable product, none of the dev team logs in now.
• There is scope to make templates better than how they are now.
• some features like auto-suppression can be shifted to agent/sub-account level. Presently they apply for all emails from all accounts.

Incentivized

It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.

Incentivized

A good product. I cant rate very good as portal looks like built for developer. Once product is setup and in use, developers wont login, as said code snippeet isnt required. I dont have an option to hide this. I recommend we have more easier way to search the emails, have dashboards that are more relevant. for example, multiple charts on dashboard have differnt time-frame and are opened by default with such settings. Its kind of weird to see this. Another thing is their email alert on usage of the tokens is not well formatted :) I raised this concern a couple of times.

Incentivized

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

Incentivized

Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

Incentivized

Incentivized

• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

Incentivized

• No issues of email delivery after shifting to Zeptomail
• we followed all configurations and our emails dont go as spam anymore. A bug plus for us.
• Surprisingly not so expensive

Incentivized