Organize your leads!
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
AdDataExpress is mainly used for organizing and targeting our lead sources. It helps keep track of the statuses [of] our potential contacts and business partners. We have strong needs to hit sales targets and this tool helps in that regard. Keeping track of how much we are spending per lead source is also very helpful.
Pros
- Lead organization
- Emails for potential email blasts
- Dollars spent on campaigns
Cons
- Filtering is not optimal
- Integration with other products is not intuitive or even there
- Keeping data up to date automatically
Likelihood to Recommend
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
DH
Duncan Hernandez
Sr. Data Analytics Consultant in Product Management at Armanino LLP (1001-5000 employees)
Vetted Review
2 years of experience