Item: AdDataExpress
Rating: 7
Author: Duncan Hernandez

Overall Satisfaction with AdDataExpress

Use Cases and Deployment Scope

AdDataExpress is mainly used for organizing and targeting our lead sources. It helps keep track of the statuses [of] our potential contacts and business partners. We have strong needs to hit sales targets and this tool helps in that regard. Keeping track of how much we are spending per lead source is also very helpful.

Pros and Cons

Pros

Lead organization
Emails for potential email blasts
Dollars spent on campaigns

Cons

Filtering is not optimal
Integration with other products is not intuitive or even there
Keeping data up to date automatically

Return on Investment

Expanded lead horizons
Agencies provided for each company
Efficiency of potential partners

Alternatives Considered

Salesforce.com

We use both AdDataExpress and Salesforce, but trying to figure out Salesforce in this way is very convoluted and the way AdDataExpress is set up makes things much simpler to keep track of. AdDataExpress keeps [focusing] on doing the things that it is made of, while Salesforce can do a bit of everything.

Key Insights

Do you think AdDataExpress delivers good value for the price?

Yes

Are you happy with AdDataExpress's feature set?

Yes

Did AdDataExpress live up to sales and marketing promises?

Yes

Did implementation of AdDataExpress go as expected?

Yes

Would you buy AdDataExpress again?

Yes

Other Software Used

Salesforce CMS

Likelihood to Recommend

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

AdDataExpress Feature Ratings

Comments

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