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AdDataExpress Review: "Good service for basic use"
https://www.trustradius.com/sales-intelligenceAdDataExpressUnspecified8.25101
Bryan Silverman profile photo
December 28, 2015

AdDataExpress Review: "Good service for basic use"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdDataExpress

We use AdDataExpress for prospecting, so we take a look at which companies/accounts we want to target, and find contacts from both the brand as well as agency. The LinkedIn profiles and email syntaxes are very useful also so we can prospect more using LinkedIn and other prospecting tools. Overall, we go to AdDataExpress as the first thing we do before outreach to a target account.
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
We didn't export from AdData, as the exports were not very detailed, seemingly as a result of the terms with Kantar, though were not detailed enough for us nonetheless.
It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.

AdDataExpress Feature Ratings

Advanced search
Not Rated
Identification of new leads
10
List quality
7
List upload/download
Not Rated
Ideal customer targeting
6
Load time/data access
6
Contact information
8
Company information
8
Industry information
8
Lead qualification process
7
Smart lists and recommendations
Not Rated
Salesforce integration
3
Company/business profiles
6
Alerts and reminders
Not Rated
Data hygiene
3
Automatic data refresh
4
Tags
Not Rated
Filters and segmentation
4