Adform FLOW Reviews and Ratings

Rating: 8.1 out of 10

Score

8.1 out of 10

Community insights

TrustRadius Insights for Adform FLOW are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.

User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.

Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.

Reviews

4 Reviews

One of the best RTB tools there is. Great customer support.

Rating: 8 out of 10

Incentivized

April 13, 2022

Use Cases and Deployment Scope

We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.

Pros

targeting options
ease of use
nice reporting options
Adform flow User ID - postcookie targeting option in particular.

Cons

implementation process could be easier, as with any other rtb tool.
attribution and conversion modelling.. I would welcome more flexibility in the tool
1st party data import could be easier

Likelihood to Recommend

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Verified User

Account Manager in Marketing (11-50 employees)

Vetted Review

5 years of experience

Adform FLOW to make informed marketing decisions.

Rating: 7 out of 10

Incentivized

April 13, 2022

Use Cases and Deployment Scope

Adform FLOW is robust campaign management software that allows specific audience targetting and multi-channel marketing allowing us to buy and optimize digital ads for customers. This tool allows us to visualize our data really easy and make informed and strategic decisions for our customers. It allows us to be pro-active versus reactive.

Pros

Great visualizaiton
Good customer Service
Valuable Data

Cons

Ease of use

Likelihood to Recommend

For my company Adform FLOW is great because it allows us to buy and have full control over the inventory we purchase. Some of the new features that release however don't seem to be so beneficial.

Verified User

Project Manager in Customer Service (51-200 employees)

Vetted Review

1 year of experience

An efficient product that gives accurate results

Rating: 8 out of 10

Incentivized

April 12, 2022

Use Cases and Deployment Scope

Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.

Pros

Reporting Dashboard
Database integration
Ease of scheduling & running campaigns

Cons

Customer service
Integration & deployment with existing infrastructure
Upgrades to the platform

Likelihood to Recommend

It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details.

It might not be suitable for small scale companies as that won't be cost efficient.

Anshumali Mishra

Manager Sales & Research in Sales at To The New (501-1000 employees)

Vetted Review

2 years of experience

Advertising campaigns brought to their full capacity

Rating: 8 out of 10

Incentivized

April 11, 2022

Use Cases and Deployment Scope

As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.

Pros

Customer Support
Interface
Amount of Data

Cons

Bugs
UX of DSP Panel
Performance

Likelihood to Recommend

Some key aspects to understand the good use of Adform Flow are:

1) The quality and depth of the data which is available for us to run the campaigns

2) The capacity for event tracking which can also extend for creative purposes

3) Flexibility around user targeting for acquisition campaigns

Verified User

Manager in Product Management (51-200 employees)

Vetted Review

2 years of experience

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