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An efficient product that gives accurate results
April 12, 2022

An efficient product that gives accurate results

Anshumali Mishra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Adform Ad Server
  • Adform Demand Side Platform (DSP)

Overall Satisfaction with Adform FLOW

Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
  • DSP cost has reduced
  • Reduced time to market
  • Approx 15-20% CPA reduction in most clients
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our structure to work. Meanwhile costing of Adform Flow was much lesser than the other 2.

Do you think Adform FLOW delivers good value for the price?

Yes

Are you happy with Adform FLOW's feature set?

Yes

Did Adform FLOW live up to sales and marketing promises?

Yes

Did implementation of Adform FLOW go as expected?

No

Would you buy Adform FLOW again?

Yes

It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details.

It might not be suitable for small scale companies as that won't be cost efficient.

Adform FLOW Feature Ratings

Ad Campaigns
9.2
Ad campaign creation
9
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
9
Sequence targeting
8
Ad Network Integration
9.0
Data Transfer
10
DSP integration
8
Ad Reporting & Analytics
9.0
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
8
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
8

Evaluating Adform FLOW and Competitors

  • Price
  • Product Features
  • Product Usability
We needed a customised product for our team and Adform Flow helped us with that. Plus the pricing was great as compared with the competitors in the market.
I would really want the integration and service part to fast. They took a long time to customise the product and the deploy it. Secondly the upgrades to the product should be timely and with no bugs.

Adform FLOW Support

ProsCons
Problems get solved
Kept well informed
Less knowledgeable
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Yes for the first year were without any premium support but since their support service is a bit slow so we went for premium service. It is also slow but better than their normal service.
Yes - Yes we have reported bugs to their support team and they rectified it but it took some time to get it resolved.
They are really fast when we report bugs in updates. That's an experience we would like them to offer with any kind of support.
Reasons are already given in past. They are really slow in support service.