Item: Adform FLOW
Rating: 8
Author: Verified User

Overall Satisfaction with Adform FLOW

Use Cases and Deployment Scope

As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.

Pros and Cons

Pros

Customer Support
Interface
Amount of Data

Cons

Bugs
UX of DSP Panel
Performance

Return on Investment

CPA reduction 20% in some clients
ROAS driven decisions
DSP Cost reduction

Alternatives Considered

Google Ad Manager

They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its platform.

Key Insights

Do you think Adform FLOW delivers good value for the price?

Yes

Are you happy with Adform FLOW's feature set?

Yes

Did Adform FLOW live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adform FLOW go as expected?

I wasn't involved with the implementation phase

Would you buy Adform FLOW again?

Yes

Likelihood to Recommend

Some key aspects to understand the good use of Adform Flow are:
1) The quality and depth of the data which is available for us to run the campaigns
2) The capacity for event tracking which can also extend for creative purposes
3) Flexibility around user targeting for acquisition campaigns

Adform FLOW Feature Ratings

Comments

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Advertising campaigns brought to their full capacity

Modules Used