One of the best RTB tools there is. Great customer support.
April 13, 2022

One of the best RTB tools there is. Great customer support.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Adform Ad Server
  • Adform Demand Side Platform (DSP)
  • Adform Audience Base DMP

Overall Satisfaction with Adform FLOW

We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
  • implementation process could be easier, as with any other rtb tool.
  • attribution and conversion modelling.. I would welcome more flexibility in the tool
  • 1st party data import could be easier
  • mostly used for brand campaigns where hard ROI is harder to calculate
  • however overall brand awareness performance metrics we were following we overachieved
  • it's hard though to credit it just to the tool, people make the campaigns
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Do you think Adform FLOW delivers good value for the price?


Are you happy with Adform FLOW's feature set?


Did Adform FLOW live up to sales and marketing promises?


Did implementation of Adform FLOW go as expected?

I wasn't involved with the implementation phase

Would you buy Adform FLOW again?


One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Adform FLOW Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated