One of the best RTB tools there is. Great customer support.
April 13, 2022
One of the best RTB tools there is. Great customer support.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Adform Ad Server
- Adform Demand Side Platform (DSP)
- Adform Audience Base DMP
Overall Satisfaction with Adform FLOW
We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.
- targeting options
- ease of use
- nice reporting options
- Adform flow User ID - postcookie targeting option in particular.
- implementation process could be easier, as with any other rtb tool.
- attribution and conversion modelling.. I would welcome more flexibility in the tool
- 1st party data import could be easier
- mostly used for brand campaigns where hard ROI is harder to calculate
- however overall brand awareness performance metrics we were following we overachieved
- it's hard though to credit it just to the tool, people make the campaigns
- Xaxis DMP (Turbine)
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Do you think Adform FLOW delivers good value for the price?
Yes
Are you happy with Adform FLOW's feature set?
Yes
Did Adform FLOW live up to sales and marketing promises?
Yes
Did implementation of Adform FLOW go as expected?
I wasn't involved with the implementation phase
Would you buy Adform FLOW again?
Yes