Great overall tool for Vector Graphics
Use Cases and Deployment Scope
We use Adobe Illustrator CC for Marketing and Sales purposes. The types of elements we typically create are social media ads, paid digital ads, logos, branding elements, icons, landing page assets, infographics, charts, email banners and graphics, as well as video thumbnails and other video assets. We use these graphics on social media, on our website, for sales tools, and for videos.
Pros
- Full control of vector elements which work well for any type of scaling for print as well as precise specs for web
- Many useful tools to make a project's workflow easier
- Built-in AI assisted tools to improve project speed and eliminate manual editing
Cons
- Adobe Illustrator CC could use an update in regards to a working gradient on editable text, right now the workaround is a little tedious
Likelihood to Recommend
Adobe Illustrator CC is a widely recognized tool that has a lot of integration features with other platforms and programs that I think blow other applications out of the water. I think any creative team should be using Adobe Illustrator CC as it is the most consistent platform. I don't think illustrator is the best for digital illustrators as there is another tool that is better suited for that.
