Item: Adobe Illustrator CC
Rating: 9
Author: Verified User

Overall Satisfaction with Adobe Illustrator CC

Use Cases and Deployment Scope

We use Adobe Illustrator CC for Marketing and Sales purposes. The types of elements we typically create are social media ads, paid digital ads, logos, branding elements, icons, landing page assets, infographics, charts, email banners and graphics, as well as video thumbnails and other video assets. We use these graphics on social media, on our website, for sales tools, and for videos.

Pros and Cons

Pros

Full control of vector elements which work well for any type of scaling for print as well as precise specs for web
Many useful tools to make a project's workflow easier
Built-in AI assisted tools to improve project speed and eliminate manual editing

Cons

Adobe Illustrator CC could use an update in regards to a working gradient on editable text, right now the workaround is a little tedious

Return on Investment

The Adobe AI integration within our task management software has increased our productivity due to being able to collaborate directly in the tool
Vendors we partner with also use Adobe Illustrator CC so handing off files to print is seamless

Usability

There's a bit of a learning curve to this software vs other similar tools that can take some time to learn and get familiar with but the amount of functionality that Adobe Illustrator CC offers is quite large compared to simpler tools.

Alternatives Considered

Procreate and Figma

We selected Adobe Illustrator CC as a company because of it's wide array of other programs that we can bundle together. It's a tool that most our vendors are also familiar with so it simplifies our workflow to use it. I like the functionality and the fact it's a tool I'm super familiar with. I've tried other tools and while I do like Procreate more if I am just doing digital illustration, it doesn't feel as easy to use for other purposes like Adobe Illustrator CC does. Adobe Illustrator CC can accomplish a lot in one tool.

Key Insights

Do you think Adobe Illustrator CC delivers good value for the price?

Yes

Are you happy with Adobe Illustrator CC's feature set?

Yes

Did Adobe Illustrator CC live up to sales and marketing promises?

Yes

Did implementation of Adobe Illustrator CC go as expected?

Yes

Would you buy Adobe Illustrator CC again?

Yes

Likelihood to Recommend

Adobe Illustrator CC is a widely recognized tool that has a lot of integration features with other platforms and programs that I think blow other applications out of the water. I think any creative team should be using Adobe Illustrator CC as it is the most consistent platform. I don't think illustrator is the best for digital illustrators as there is another tool that is better suited for that.

Comments

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Great overall tool for Vector Graphics