TrustRadius: an HG Insights company

Albacross

Score6.1 out of 10

13 Reviews and Ratings

Get a Demo

What is Albacross?

Swedish company Albacross offers an account-based marketing and B2B sales tool via their eponymous platform which gathers company info from site visitors, so marketers may learn which companies are investigating their products.

Categories & Use Cases

Reviews

What users are saying about Albacross.
View all reviews

Great addition to sales and marketing team for small start-ups

Incentivized
Joshua JagelmanView profile
Co-Founder in Sales at Yunnan Coffee Traders (1-10 employees employees)

Pros

  • Wordpress plugin makes it easy to set up and start using immediately (if you have a WP site)
  • Intuitive data organisation and tagging
  • Continual product development
  • Integration with Hubspot workflows

Cons

  • Lead management features similar to CRM
  • Folder management for older leads

Return on Investment

  • A single sale for us can be worth a large sum, so even one or two leads a year makes Albacross a good investment for us; however, we've found hundreds of leads over the years.
  • Albacross has helped us be more strategic with lead management as it curates leads in accordance with our objectives / targets, i.e., it forces us to consider link between potential lead and core business so we can better use and align resources

Other Software Used

Beamer, PromoRepublic, CloudApp

Great data and UX/UI

Incentivized
Andrei ZinkevichView profile
Founder & CEO in Marketing at Fullfunnel.io (1-10 employees employees)

Pros

  • Data accuracy
  • Workflows
  • Lead segmentation

Cons

  • Integrations

Return on Investment

  • Hard to define. It's just a part of our operations

Other Software Used

ActiveCampaign, DocSend, Salesflare

Find out who is visiting your site and what are they doing on it

Incentivized
Newaz ChowdhuryView profile
Marketing Executive in Marketing at Powerphrase (1-10 employees employees)

Pros

  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.

Cons

  • Doesn't always pull up proper data.
  • Data can sometimes be inaccurate.
  • Could use more integrations.

Return on Investment

  • Increase leads.
  • Can slow site by a tiny bit cause of script code that you have to enable.
  • See what kind of people are visiting your site.

Other Software Used

Plutio, Hiveage

With Albacross you get priceless info

Incentivized
Dani S
Export Sales IT Manager in Information Technology at DEGA International (51-200 employees employees)

Pros

  • Weekly alert emails of new activity.
  • Company profile, address, and an email list of contacts of site visitors.
  • Detailed analysis of which pages were visited and how long. This is very insightful.

Cons

  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.

Return on Investment

  • We have gained knowledge of new potential customers.
  • We learned about competitors visiting our site and could take precautions in our quotes to customers with this information.
  • The potential for the direct targeted advertising campaign is huge!

Alternatives Considered

Matomo Analytics (formerly Piwik) and Google Analytics

Other Software Used

LiveWebinar

Cost-effective website tracking solution for lead generation

Incentivized
Nick KretzView profile
VP Growth, Head of SEO in Marketing at Xivic, Inc. (51-200 employees employees)

Pros

  • Tracks and identifies highly-engaged website visitors.
  • Provides host server information of website visitors which allows us to identify potential sales opps.
  • Makes account-based paid marketing more efficient.

Cons

  • No way to delete or block website visits from your own server or known users within your organization.

Return on Investment

  • Positive ROI through one closed deal identified from Albatross.
  • Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

Other Software Used

LinkedIn Sales Navigator, HubSpot Sales, Copper (formerly ProsperWorks)