Great addition to sales and marketing team for small start-ups
Overall Satisfaction with Albacross
As an export company, our website has a global audience. However, many visitors are enthusiasts and not actual buyers.
We use Albacross to help us determine the lead potential of our website visitors so we can better determine how to use our limited reach-out resources. So, for us, Albacross functions as part of the sale and marketing team.
Albacross is unobtrusive for the site visitor and fairly easy for us to manage from a central online dashboard. While Albacross also has workflow and campaign features, we have only used the leads feature - even this is a worthwhile investment for us.
A few years ago, Albacross was still a little bit 'clunky' and the incoming data sometimes to organize well; however, Albacross has continued to develop the service and it is a lot more intuitive and easy to use now.
We use Albacross to help us determine the lead potential of our website visitors so we can better determine how to use our limited reach-out resources. So, for us, Albacross functions as part of the sale and marketing team.
Albacross is unobtrusive for the site visitor and fairly easy for us to manage from a central online dashboard. While Albacross also has workflow and campaign features, we have only used the leads feature - even this is a worthwhile investment for us.
A few years ago, Albacross was still a little bit 'clunky' and the incoming data sometimes to organize well; however, Albacross has continued to develop the service and it is a lot more intuitive and easy to use now.
Pros
- Wordpress plugin makes it easy to set up and start using immediately (if you have a WP site)
- Intuitive data organisation and tagging
- Continual product development
- Integration with Hubspot workflows
Cons
- Lead management features similar to CRM
- Folder management for older leads
- A single sale for us can be worth a large sum, so even one or two leads a year makes Albacross a good investment for us; however, we've found hundreds of leads over the years.
- Albacross has helped us be more strategic with lead management as it curates leads in accordance with our objectives / targets, i.e., it forces us to consider link between potential lead and core business so we can better use and align resources
Do you think Albacross delivers good value for the price?
Yes
Are you happy with Albacross's feature set?
Yes
Did Albacross live up to sales and marketing promises?
Yes
Did implementation of Albacross go as expected?
Yes
Would you buy Albacross again?
No
Comments
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