Apollo.io Reviews and Ratings

Rating: 8.5 out of 10

Score

8.5 out of 10

Community insights

TrustRadius Insights for Apollo.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.

Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.

Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.

Reviews

195 Reviews

Great and Intuitive

Rating: 8 out of 10

Incentivized

April 13, 2026

Use Cases and Deployment Scope

Apollo.io helps us to look for leads with a lot of filters, depending on whether we want to look for a specific type of business, area, or any specific role. It is really intuitive, which helped a lot the first time I used it, and I know there are still a lot of things I can learn from it to be more productive when I am looking for leads.

Pros

It is very intuitive
It has a lot of filters that are really helpful
It can connect to a lot of tools (crm, email, etc)
Its ai can be helpful if you know how to use it

Cons

They need to explain better how credits work
There is a lot of useless information when you look for leads
The only thing that is not intuitive is when you try to connect to your crm for the first time

Likelihood to Recommend

- If you need to look up leads.

- When you need to create an email campaign with your leads, it is easy to keep track of them.

- If there is a specific criteria you need to follow at the time you are looking for leads, it is really easy to apply the right filters.

Jairo González

Marketing Specialist in Marketing at Rafael's Bookkeeping & Tax Service (11-50 employees)

Vetted Review

3 years of experience

View profile

Great Lead Mining

Rating: 8 out of 10

Incentivized

April 7, 2026

Use Cases and Deployment Scope

My job as sales operations manager is to help my sales team not only be efficient and effective in closing contracts, but also to help them find the leads to be able to close. We work in an industry that has a few big-name players in the market so it's hard for a smaller company like ours to get our name out there. It's even harder when we have outdated data for our potential clients.

Pros

Helps us find contacts that relate to our ICP
Finds the important information related to those contacts
Helps us figure out the hierarchy of companies so we know who we need to reach out

Cons

Some of the data isn't always up to date
The data in certain industries is lacking compared to others

Likelihood to Recommend

Apollo.io has been super helpful in finding leads for my sales team to reach out to, along with the information for those contacts, most of the time. I have noticed that the data is a little outdated for certain companies, with previous employees still showing up under specific companies.

I don't think it's the most appropriate to use if you aren't sure who your ideal customer is because it would be hard to sift through all of the contacts available.

Abby Pasch

Sales Operations Manager in Sales at HelloPackage (11-50 employees)

Vetted Review

Verified on LinkedIn

Good for startups.

Rating: 10 out of 10

Incentivized

April 5, 2026

Use Cases and Deployment Scope

We use Apollo.io to identify and reach decision-makers in mid-market retail companies across supply chain, operations, and finance. It helps us build targeted outbound lists and initiate early conversations to validate product-market fit. The primary use case is outbound prospecting and GTM experimentation.

Pros

Filters works really well to sort the required list of companies.
Email template is really convenient.
Easy to access the company details and its employees and their contact details.

Cons

I'm not clear with the usage of sequence.
There is a bit of a learning curve, so it would be good to reduce the number of features/buttons on the screen to make it easier to navigate.

Likelihood to Recommend

It's well-suited for my company since it helps filter retail companies by industry/especially keywords like Shopify, employees, and a few others. Yet to explore the revenue/email opened and others.

Verified User

C-Level Executive in Product Management (1-10 employees)

Vetted Review

Pretty handy

Rating: 10 out of 10

Incentivized

April 3, 2026

Use Cases and Deployment Scope

Finding leads, contact email and phone number. So far it's pretty accurate. No problems as of yet.

Pros

Gaining contact info.

Cons

Creating an O chart for the companies I've searched thus building a blueprint for my leads

Likelihood to Recommend

Again to generate contact leads. referred to my colleague in which he was trying to get in contact with a potential client with no luck in reaching him until he gain access to his mobile number via Apollo, kudos!

Verified User

Partner in Engineering (1-10 employees)

Vetted Review

1 year of experience

AI Powered Sales engagement is now possible with Apollo.io

Rating: 8 out of 10

Incentivized

March 17, 2026

Use Cases and Deployment Scope

To find the right prospects and their contact information in fast and easy manner. Use this as one platform for lead generation and communications in very very efficient manner. This helps organization with time in combining prospects data and reach out of them for the different teams in the organization.

Pros

Intent data
AI powered recommendations
Writing personalized emails
Automation of emails

Cons

Little less visibility in to sales activity
Sometimes it required additional verifications
Pricing

Likelihood to Recommend

AI features from researching prospects, drafting personalized e mails, sequencing and automation are definately key point items for recommending this product to any one, this is appropriate for any size of business or a company, little problems or issues where once users get hands on may be convenient over the time.

Pramod Nagasamudram

VP Product Management in Product Management at EZE (1001-5000 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

All in one sales and marketing tool

Rating: 8 out of 10

Incentivized

March 16, 2026

Use Cases and Deployment Scope

One of the best modern tool with bunch of marketing features, it has replaced multiple tools for Data Mining, Email Marketing that we used to subscribe and will definitely be replacing one of the most costly CRM that we've been using for years. Our new team members were able to use it pretty quickly and have now started to use it daily.

Pros

Data Accuracy
AI Features like drafting emails based on persona, industry, type of services and products you offer
All CRM Features
Easy to get hands on

Cons

Should have separate email server instead of using our own email account
email bounce rate is high
Data should be verified from multiple sources, at this moment we can see around 75 to 80% data accuracy which is not bad - but it can be improved by adding more data sources

Likelihood to Recommend

Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.

Anand Gandhi

Sr. Manager Business Development in Sales at Softweb Solutions (201-500 employees)

Vetted Review

3 years of experience

Verified on LinkedIn

Solo Founder - This is The only Tool you Need

Rating: 9 out of 10

Incentivized

March 16, 2026

Use Cases and Deployment Scope

I used Apollo.io as my sole cold email outreach tech. I used it to prospect leads based on uber-specific criteria in my industry, identifying specific people within those organizations, setting up email and Linkedin engagement sequences and ultimately deploying those sequences while refreshing the leads every week. It's worked well.

Pros

Lead Generation and Prospecting
Cold Email Sequencing
Reporting and Analytics

Cons

Missing/incomplete data
inaccurate data

Likelihood to Recommend

I often recommend this to solo founders as a way for them to streamline cold email outreach and business development. It's easy enough to teach yourself how to use this and implement it over a few hours per week. If you are offering services to companies and agencies, this is great, it is not great for D2C / B2C biz dev / lead gen.

Verified User

Consultant in Marketing (1-10 employees)

Vetted Review

2 years of experience

Apollo.io - Go to tool for my leads

Rating: 8 out of 10

Incentivized

March 16, 2026

Use Cases and Deployment Scope

I use Apollo.io as the primary source of getting leads for my sales pipeline and to get the numbers of the leads that are already in the pipeline, as well as to get the data export in bulk to use in email campaigns along with the linkedin ids to create a robust all-round sales pipeline.

Pros

Lead list
Phone number Database
Lead filters
Email Campaigns
Tasks to get more credits

Cons

Lead list
Tasks as per the user level for credits
Email Campaigns
CRM

Likelihood to Recommend

If anyone wants to get a robust database of the verified email and phone numbers, Apollo.io is one of the best. This gives a great repository for building the pipeline as well as getting the details that are missing from the existing database. But, Apollo.io can work on the the AI features and CRM UI as that is quite a bit clunky.

Verified User

Manager in Customer Service (11-50 employees)

Vetted Review

2 years of experience

Apollo Review

Rating: 7 out of 10

Incentivized

March 16, 2026

Use Cases and Deployment Scope

To get leads and ontact infortmation from Various companies and prospect leads. Often times these emails are hidden on LinkedIn profiles and other places, and Apollo helps us to be able to find them. We're typically looking for people in specific industries with a specific number of companies or revenue bands, which Apollo helps us find.

Pros

Accurately sources contact information, including email and phone number.
Help send automated sequences if I want to automate certain processes of my lead generation.
Provides an easy-to-use database that I can easily find existing and new contacts in

Cons

Sometimes it's hard to add a new contact, and the details can be a little bit cumbersome to add.
Sometimes, when going through files with multiple lines of contacts or details, the site can be slow to load.
Double-edged sword, but sometimes the security features to log in are annoying with 2FA and others.

Likelihood to Recommend

Overall, it's good for lead generation activities, including automated sending, contact storing, and most importantly, finding information about potential buyers.

Verified User

Director in Sales (1-10 employees)

Vetted Review

1 year of experience

Apollo.io Review

Rating: 8 out of 10

Incentivized

March 16, 2026

Use Cases and Deployment Scope

Apollo.io was utilized by me only. My business is in talent acquisition and Apollo.io was a great tool to find business leaders' information. These are tools that platforms like LinkedIn cannot provide so it was nice to be able to streamline this process in identifying the correct information. It was helpful using the extension to scrub information from business websites and LinkedIn profiles.

Pros

Displaying information effectively
Transparent regarding updates
Providing easy to use UX

Cons

Pop ups are a bit annoying
Filters and scroll downs can be awkward and in the way

Likelihood to Recommend

Apollo.io was great in providing strong data - it was useful for finding work emails and direct lines. When there was bad info, it was easy to let them know it was inefficient information. The job postings were some what up to date, I would say it was 70-80% accurate.

Verified User

Employee (11-50 employees)

Vetted Review

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