Need to increase contact coverage. It's always too short of the actual [number] of contacts we can find on LinkedIn Sales Navigator.
Need more accurate phone numbers / direct dials / cell phone numbers.

Likelihood to Recommend

Apollo is a one stop tool to get started with finding contacts & starting with outreach campaigns. It's easy to use,
but need to look for a tool with a more comprehensive data coverage in long run.

May 28, 2021

Consolidate your tools

Verified User

Vice-President in Sales

Computer Software Company, 51-200 employees

Score 6 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We used Apollo to potentially consolidate our sales acceleration as well as our contact info database, but it didn't end up being the right fit for our company. We found that Apollo was good at both, but not great at either. Contact info was not as accurate as we had in other systems. The sales acceleration workflow was good, but it lacked some of the integration with Salesforce that we required. In the end, we required a more robust offering on each side of that equation and elected to move on to other options.

Pros and Cons

All in one tool

Enhancements to the sales acceleration capabilities and integration into Salesforce
Better quality contact information

Likelihood to Recommend

Apollo would be well suited for a company that is looking to save money and consolidate functions in their tech stack while conceding that there are other tools that might provide a higher-quality experience but at a higher cost.

For those companies with ideal customer profiles in the tech industry, like ours, you might find the contact data lacking in accuracy and size.

January 15, 2020

Apollo Rocks!

Ahmed Hamade

Account Executive

SteelHouse (Marketing & Advertising, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Apollo is our trusted sales automation tool. We use it to expedite the sales process and reach more potential prospects with more organized outreach in a quicker amount of time. Our entire sales team uses Apollo.

Pros and Cons

Ease of use.
Competitive cost.

Additional trainings for new features.
Filtering by specific sequences that were missed in the past.

Likelihood to Recommend

Apollo is suited for any sales team that needs to book many meetings a month and needs a means of managing/organizing outreach. Apollo allows you to edit manual emails, which comes in handy when adding personalized touches to your outreach. Apollo is a good way to maintain a larger book of business. Likewise, it is not necessary when trying to manage only a handful of clients.

Support Rating

I've only had one problem with Apollo and the issue was resolved in a matter of minutes.

February 18, 2020

Great tool for teams that rely on LinkedIn Sales Navigator and a more mass-outreach approach

Verified User

Employee in Sales

Computer Software Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Apollo was used for the past three or four years as the tool for the company's initial outbounding efforts. Apollo was used by the entire BDR organization, from when it was just 1 person to when we got to about 8 people. A few months ago we switched to Outreach.io.

Pros and Cons

For teams that are looking to scale up their outbound efforts.
Teams that rely heavily on LinkedIn information as opposed to DiscoverOrg / ZoomInfo.

Reporting and dashboards
Integration into other tools

Likelihood to Recommend

I think it depends on where the organization is and their goals. Apollo worked incredibly well for our small team that had more of a mass-blast style to our outbound efforts in the beginning. As we scaled, we needed a tool that synced better with SFDC and ZoomInfo, which is why we went to Outreach.

Support Rating

I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.

January 15, 2020

Apollo is best in class

Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Our entire sales team uses Apollo for our email tracking, logging, prospect searching, and their "cadences" feature. Particularly, their database of prospects is pretty accurate and allowed us to get rid of other tools like ZoomInfo and DiscoverOrg. The cadences and playbooks help keep our sales team organized and A/B test our messaging and outreach. Awesome software.

Pros and Cons

Built-in phone and email verification.
Proactive job change alerts.

Updates can be buggy at times.
Some recent changes hinder usability.

Likelihood to Recommend

The tool is well suited for inside sales teams who have to be strategic with a book of named accounts. Contact status fields that push to salesforce easily help us identify which contacts to focus our attention on.

Support Rating

Support is awesome and very helpful!

October 24, 2019

Apollo Review 2019

Verified User

Representative in Sales

Internet Company, 5001-10,000 employees

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We currently use Apollo across the sales organization for prospecting, email sequencing and opportunity follow ups.

Pros and Cons

Captures inbound/outbound activity with contacts
Email sequencing
Lead scraping
Apollo desktop extension

Sometimes Apollo won’t recognize a contact and have it attached to a different account
I wish there was more customization with sequences

Likelihood to Recommend

Apollo is well suited for sales organizations who are prospecting into a high number of accounts.

Support Rating

I don’t always know the best channel to reach out to for support with Apollo. I usually just leverage internal support at my company.

November 28, 2018

Apollo - Complex but worth it

Laura Cain

Director, Business Operations

Perfect Search Media (Marketing and Advertising, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Our sales associates all use Apollo as one of the primary lead drivers for our organization, both from a prospecting perspective and from an outreach perspective. Apollo addresses two primary problems: it helps us find companies, individuals, AND their contact information (including email address), and we've struggled to find a lead source or list that does this at the scale that Apollo does. Secondly, it provides us with a robust email platform that allows us to create segmented drip campaigns.

Pros and Cons

Prospecting: While the prospecting feature of Apollo can be a little overwhelming, the sheer number of prospects and the available search criteria are superb. One reason this sticks out from other lists is that these are constantly updated, we can flag any incorrect info, and we are reimbursed if an email address is incorrect (and they have a 97% deliverability).
Email functionality: Their email drip campaign functionality is relatively similar to that of other similar platforms, however they're constantly adding new features and tweaks.
Willingness to work with our ideas: There have been a number of instances where we've asked for a feature that doesn't yet exist and they've actually built it for us, which has been amazing.

Job change trigger: Within Apollo there is a way to search for people who have recently started new jobs, an important lead trigger in our industry. Unfortunately, the information is typically incorrect or misleading, so we have to doublecheck the information elsewhere.
Overwhelming: The tool can be a bit overwhelming because there is just so much there to use. It takes some time to get really used to the tool, and even at that point there are often other features that we aren't even fully using, like the plethora of reports that are available.

Likelihood to Recommend

Well suited: If you already have some email marketing experience and are looking for a) more lead sources and b) a more robust strategy, then this may be the tool for you.

Less appropriate: First and foremost, if you're not willing or able to invest the time, energy and resources into having someone dedicated to using this platform, it may not be worth it. Additionally, if you're not looking to drive leads with an outbound approach, this may not be the best investment.

November 24, 2018

Apollo vs SalesLoft

DJ Kline

Enterprise Account Executive

Metricly (Information Technology and Services, 11-50 employees)

Score 6 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use Apollo in our sales department. Its main use case is outreach management, sourcing within the app, sourcing outside the app. Managing outreach is needed for sales rep daily averages are around: 200 emails, 50 new prospects sourced, and 50 calls. Also with the ability to pull information from LinkedIn, this saves a lot of time when it comes to sourcing new prospects.

Pros and Cons

Manage outreach - a prospect is put into a sequence of 30 days and emails can be automatic, and you are alerted when it is time to call, etc
Pulling information from LinkedIn when sourcing - saves time on manually inputting data
Sourcing in-app - being able to find leads not in LinkedIn

Stability issues - recently switched from Azure to Google cloud
Data entry delay - about 10% of the time it can lag up to a day when adding info to salesforce
Data being dropped between app and Salesforce - 2% of the time it will not add info to salesforce

Likelihood to Recommend

Well suited for sales teams who are finding their own needs and outreaching. Great for set it and forget it email only sequences etc. 99% accurate when it comes to pulling data from LinkedIn.

Not well suited for large departments with a high number of users. This is due mainly to the maturity of the product at this point.

March 16, 2019

We use it and we love it!

Parker Thomas

Sr. Business Development

Tools4ever International (Information Technology and Services, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Apollo is being used in our sales department, to build sequences and target potential customers. It addresses a purely bandwidth related problem. It works in a way that you can target a large audience of a specific demographic without having to spend all the man hours.

Pros and Cons

Finding specific companies based on specific prospect search qualifications
Creating multi-touch email sequences
Linking to linkedin to gather customer information

Linkedin information is often times incorrect, high email bounce backs

Likelihood to Recommend

Apollo is better suited for creating sequences. Although some helpful information can be found, you would not want to rely on it completely for finding prospect info.

January 31, 2019

Definitely worth trying out. Takes some patience but I like it.

Jordon Sargent

Outbound Senior Account Executive

Divvy | Inc. (Computer Software, 51-200 employees)

Score 7 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

Apollo is being used to find new leads to contact for our outbound sales team. It's a database of thousands of leads. It saves time for our reps so they don't have to spend hours searching for contact information.

Pros and Cons

Filtering by location, title, company size, funding, etc. is extremely helpful so I can narrow my results to what I want/need.
The export is very clean and helpful
Apollo provides a list of emails that are verified vs some that are "guessed."

There are way too many unverified email address. In fact, one of my reps got their account suspended because there were too many bounces.
The Salesforce integration is foggy - not quite sure how to use it.

Likelihood to Recommend

It's okay because it's free and they give you quite a bit of free leads if you follow the "tutorial." Compared to other software, it's not as accurate, but it's a great place to start.

November 09, 2017

1 hour in ZenProspect keeps the opp gen doctor away

Ali Shakeri

CMO & Co-Founder at ToneDen.io 🚀

ToneDen (Computer Software, 1-10 employees)

Score 10 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

My sales team uses ZenProspect every day to find & develop opportunities for my organization. We were using PersistIQ previously, but found that ZenProspect was better suited to our needs at the time. The customer support team has been instrumental in keeping its customers up to date with best practices for outbound lead generation. What separated ZenProspect from its competitors was the ability to find new accounts & leads to reach out to, without having to subscribe to a service like Clearbit or Datanyze. This has allowed our SDR team to cut back on the amount of time they spend in spread sheets, in addition to helping our AEs find high value accounts in our immediate area. I'd highly recommend the software to any company that is serious about outbound sales.

Pros and Cons

Handling multi-step outreach sequences -> email -> phone call reminder -> LinkedIn addition -> follow up email -> leave voicemail -> break up email
Finding new accounts & contacts to reach out to
Having easy to understand reporting for how your messaging is converting into meetings

Reporting which messages ultimately lead to a closed opportunity
Syncing with other CRMs (happening soon from what I've heard)
Improving how to find similar companies (happening soon from what I've heard)

Likelihood to Recommend

Let's say I'm trying to generate 1 new deal for my business. Using ZenProspect, I can find 100 accounts in the entertainment sector that have more than 50 employees & use "Facebook Custom Audiences". From there, ZenProspect will provide me with the contact information of each marketing rep at each company. Then, ZenProspect will let me put those contacts into a 4-step automated sequence. From there, ZenProspect will consistently reach out to the individuals until they reply and/or turn into an opportunity. Didn't even need to use Excel.

December 03, 2018

Apollo (formerly ZenProspect) Review

Verified User

Employee in Sales

Internet Company, 11-50 employees

Score 7 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use Apollo for sourcing and outreach purposes on the sales team. Majority of the other departments don't really put Apollo to use. Personally, I use Apollo daily and can give you some background on how I use it in my day to day. I use Apollo to automatically send out emails, create email templates, make cold calls, and source new prospects. There is a nifty tool that integrates decent with Salesforce that allows you to add leads to your database with the click of a button.

Pros and Cons

Allows users to easily add new prospects to database without much manual effort at all
Allows you to make cold calls from different area codes that are relevant to where your prospect is located
Allows A/B testing for emails so you can figure out which ones are gaining the most traction
You can also find prospects based off of title, company, technologies, etc

Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.

Likelihood to Recommend

Apollo is well suited in cases where automation is essential in your outreach. It sends out as many emails as you'd like daily and you literally don't have to spend any time on them. Another form of automation is the way it tracks your stats as well. We keep tallies daily of our activity and the reports do that for you, which is very helpful.

November 26, 2018

Apollo has the robust email and contact features to enable your outbound efforts

Verified User

Manager in Marketing

Events Services Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

We use Apollo to find the right contacts to target for our email marketing, ABM strategies, and other outbound marketing outreach. This is only used by our marketing and sales team. It helps us segment lists of the right people as well as provide their contact information, from job title, email, phone, etc.

Pros and Cons

Provides verified emails
Integrates well with your CRM
Filters contacts by revenue, size, job title, etc.

Could use more background on the companies that they provide
Would be useful if they provided the copywriting for email sequences
Make it easier to switch whether individual contacts can be put into CRM or not

Likelihood to Recommend

While few lead prospecting tools are cheap, Apollo is one of the more affordable options because it incorporates robust email functionality with a massive contact database that makes finding the right person relatively easy. If you need a deeper dive into the person or company, this won't be able to serve those needs as well. For the price, it is certainly worth your consideration though.

September 14, 2017

Not worth the time investment - buggy, becoming overpriced, and poorly run

Verified User

C-Level Executive in Human Resources

Human Resources Company, 1-10 employees

Score 4 out of 10

Vetted Review

Verified User

Review Source

Use Cases and Deployment Scope

I used ZenProspect because I wanted a solution that included prospecting and outbound sales in one place. Their value proposition is that they can combine your prospecting, your outbound sales, and a lite CRM into one. We signed up with the promise that although they were young, they were growing and improving quickly.

Pros and Cons

The fact that leads you prospect within the system automatically won't be prospected in the future is pretty awesome. That makes prospecting a lot easier, and ultimately solves the problem of double prospecting someone.
Their lead data is quite good, and the amount of bounces was very minimal. Better accuracy than manually list building, and you could often times get a long list of leads within the data just by requesting it.
They also have a lot of leads so if you're in a generic business space and have broad targets, it'd be hard to run out.

Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).

Likelihood to Recommend

I would recommend ZenProspect to a company looking to do generic outbound prospecting if they have no experience doing this with other software. They have good lead data, have a lot of leads if you aren't too specific, and the platform for emailing is straight forward enough.

However, if you have really specific markets you prospect, and have used good outbound prospecting platforms in the past, prepare yourself to deal with buggy software, a frustrating customer service team, and a lack of leads over time. They also won't hesitate to screw you on price, loyalty as a customer doesn't really seem to mean anything to them.

Apollo Scorecard Summary

Likelihood to Recommend (14): 73%
7.3
Support Rating (5): 86%
8.6

What is Apollo?

According to the vendor, Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform. We’ve created the solution for the persistent pain that reps aren’t sending the right messages, to the right people, at the right time despite the three to six sales point solutions they use each day.

Managers and reps alike can trust our unified platform, which includes an up-to-date database of 200M+ contacts, a full engagement stack, and the industry’s only advanced Rules Engine and fully custom Analytics suite. Reps get a platform with their team’s best practices built in, so they can focus on selling, and managers can build strategies based on advanced revenue data, not guesswork.

Apollo is the foundation of your entire go-to-market strategy.

Apollo Competitors

Apollo Pricing

More Pricing Information

Apollo Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

What are Apollo's top competitors?

Outreach, Salesloft, and ZoomInfo are common alternatives for Apollo.

What is Apollo's best feature?

Reviewers rate Support Rating highest, with a score of 8.6.

Who uses Apollo?

The most common users of Apollo are from Mid-size Companies and the Computer Software industry.