What is AppLovin MAX?
MAX, a mediation solution, is a real-time auction platform that enables users to bid for mobile ad impressions. It includes a selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers what the vendor presents as a competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts. MAX boasts users among 100,000 apps to grow their mobile adoption.
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Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is AppLovin MAX?
MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
What are AppLovin MAX's top competitors?
Google AdMob, AppsFlyer, and ironSource are common alternatives for AppLovin MAX.