Overview
What is ironSource?
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.
Great DSP with lots of upside
Very good alternative to traditional marketing channels
Get to know IronSource Ad side.
ironSource--well suited for gaming campaigns
Pricing
What is ironSource?
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
IronSource integration demo in Unity project
Product Details
- About
- Tech Details
What is ironSource?
ironSource Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
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Reviews and Ratings
(7)Community Insights
- Pros
- Cons
Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when compared to other software tools. They appreciate how it simplifies their experience with the platform.
Easy Configuration and Reporting: Many reviewers appreciate the easy configuration process of Ironsource, as well as the minimal delay in reporting data. This allows them to quickly set up their campaigns and access real-time information without any hassles.
Maximizing Ad Revenue and Control: A number of users like the ability to link other ad networks to Ironsource, which helps them maximize their ad revenue. They also praise the platform's capacity to control eCPM, giving them more control over their monetization strategies.
Inefficient Resolution Times: Some users have found that the support team, although generally responsive and eager to assist, sometimes provides irrelevant responses to their issues. This has resulted in inefficient resolution times and lingering concerns.
Limited Platform Availability: Several reviewers have expressed frustration with the limited availability of the software for platforms other than Android Studio and Unity. This limitation restricts its usefulness for developers working on different platforms.
Lack of Features and Support: A common complaint among users is the software's limited features in certain areas, such as cross-app advertising, as well as the overall lack of customer support offered. These limitations hinder users' ability to fully utilize the software's capabilities and receive timely assistance when needed.
Reviews
(1-4 of 4)Great DSP with lots of upside
- Dedicated account manager to keep things running smoothly and provide feedback weekly
- Great reach of publishers
- Large verity of ad formats
- Not too many publishers for Brasil
- Issues with delivering expected volume based on bid landscape suggested by the AM
- Fraudulent traffic slips through their fraud prevention system
- Easy to use
- Dedicated AM
- Great results and ROI
- Helps us bring down our high CAC
- Good scalability which can lead to better ROI
- Great reporting
- Dedicated AM to help get the best use of the product
- Exclusive deals with big publishers
- Lots of fraud on the platform
- Needs more data integrations
- More A/B testing functionalities
- Great AMs
- Around-the-clock service to activate campaigns
- Extensive reach
- Low cost per installs on selected categories
- Low ad serving costs
- Helped us get more reach
Get to know IronSource Ad side.
- Scaling Apps
- Good platform
- Very good API
- Very small inventory for iOS in Latin.
- Sometimes does not deliver at the set targets.
- Easy of use.
- Extra inventory.
- Good results.
- It help us scale some apps.
- Sometimes it doesn't deliver at the set targets.
ironSource--well suited for gaming campaigns
- Lots of video inventory
- Premium supply on tier 1 countries
- Very good support since its a managed platform
- Not enough anti-fraud controls
- Not enough inventory on small countries
- CPMs are quite expensive
I would not recommend it for campaigns that are designed for e-commerce or retail, as that is not their strong suit. Also, since its a managed service, I would not recommend it for clients that have a programmatic in-house team.
- Video inventory
- Good customer service
- Premium inventory
- Helps us deliver on our campagins, improving ROI
- Inventory quite expensive, decreasing ROI
- Not transparent on margins, which is not good for the business