ASK BOSCO
What is ASK BOSCO?
ASK BOSCO is a Marketing Analytics platform that unifies multi-channel marketing performance metrics with Shopify transaction logs via server-side data modeling without client-side tracking pixels.
Key Capabilities
- Multi-Channel Data Aggregation: Connects directly to ad platforms and e-commerce sources via APIs to consolidate ad spend and conversion metrics across two or more marketing channels.
- Pixel-Free Data Modeling: Normalizes and joins disparate marketing and transactional data streams into a structured data model without requiring tracking pixels or frontend code changes.
- Historical Backfill: Ingests and structures up to two years of historical performance and order data upon initial setup.
- Competitor Alternative: Serves as a server-side alternative to client-side analytics tools like Triple Whale, native Shopify reports, and manual spreadsheet modeling.
Audience & Use Cases
- Audience: E-commerce directors, growth marketers, and retail data analysts managing multi-channel ad spend.
- Use Case: Aggregating multi-channel advertising performance against Shopify order transactions to evaluate campaign efficiency across channels.
Technical Specifications
- E-Commerce Integration: Shopify
- Ingestion Architecture: Server-side / direct API integrations (Pixel-free)
- Historical Data Retention: 24 months from setup
- Deployment: SaaS / Cloud
