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TikTok for Business

Score8.1 out of 10

21 Reviews and Ratings

What is TikTok for Business?

TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging ads, reach a wide audience, and measure campaign performance. It is designed for businesses of various sizes, from small startups to large enterprises. Industries such as e-commerce, entertainment, fashion and beauty, gaming, and food and beverage are among those that can benefit from TikTok for Business.

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Categories & Use Cases

Videos

Who Buys & Uses TikTok for Business

TikTok for Business Reviews

What users are saying about TikTok for Business.
View all TikTok for Business reviews

A solid second acquisition channel after Meta

Incentivized
Nicolás AvilaView profile
Customer acquisition leader in Marketing at Armatura (51-200 employees employees)

Use Cases and Deployment Scope

TikTok for Business is a channel that helps us diversify our digital advertising channels for ecommerce. We focus it on conversion campaigns, taking advantage of its lower CPM compared to Meta. Typically, spending on Meta exceeds 80% of total ad spend; having TikTok for Business provides a strong secondary channel for customer acquisition, reducing our dependence on Meta.

Pros

  • Lower CPMs compared to Meta
  • Great reach and frequency for conversions campaign
  • Automatized smart campaigns

Cons

  • Better results based on the algorithm
  • Conversions tracking
  • TikTok shop available for different countries

Return on Investment

  • Once we mastered Meta ads, TikTok for Business became our second most important performance channel, helping us diversify acquisition and reduce dependence on a single platform.
  • It does take time and resources to create TikTok-native ads, but the reach and frequency you can achieve make the investment worthwhile.
  • In LATAM markets, we’ve seen ROAS above 5, even as competition and ad saturation have increased over time. The limited number of available placements within the app has made competition tougher, which has also made performance harder to sustain.

Usability

Alternatives Considered

Triple Whale, Meta Pixel and Google Ads

Other Software Used

Triple Whale, Google Ads, Omnisend, Probance, Meta Pixel, Shopify

The Ups and Downs of TikTok

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use TikTok to create engaging videos for our business at Two Men and a Truck - Ocala/The Villages. This helps mostly with recruiting, as the age range of those using the platform is predominantly younger. It also helps engage our employees and make for a more engaging workplace. Our scope is simply within our franchise, spanning 25-30 employees on average, depending on seasonal hires.

Pros

  • It does not require a large ad spend to get good visibility
  • Extremely good platform for brand discovery
  • Local business can thrive more here with behind-the-scenes content

Cons

  • There is constant change on the platform, from available content to what is trending
  • Direct conversion tracking does not have good results
  • ROI is harder to track with a less rigorous analytics platform

Return on Investment

  • Increased followers of the company by 90
  • Increased engagement with social media by 5%
  • Time spent on video editing before posting is high

Usability

Alternatives Considered

Meta Business Suite

Other Software Used

Meta Business Manager, Instagram for Business

Great Tool Meets Requirements Would Recommend A

Incentivized
Verified User
Professional in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use TikTok for Business to target a younger demographic for our product to drive traffic to our website and get conversions which ultimately end in closed won sales deals. We integrate it with a whole suite of other software's for tracking and for insights. Overall its a simple and easy to use platform that gets the required job done for us.

Pros

  • Cost caps - budget controls and management
  • Analytics and audience insights
  • Bidding strategies - designed to fit to strategies
  • Easy to integrate with other softwares
  • Easy to use and set up

Cons

  • Fixed bids would be a great was to control budgets
  • Budget management - sometimes you can easily go over budget
  • UX is great but could use some fine tuning

Return on Investment

  • ROI - has delivered sales leads to us
  • Sales - has provided us with close won sales
  • Easy tool to set up and get more traffic immediately.

Usability

Alternatives Considered

Meta Business Manager and Instagram for Business

Great for Advertisers

Incentivized
Iain StrattonView profile
Media Specialist in Marketing at Suited Connector (51-200 employees employees)

Use Cases and Deployment Scope

We’re buying traffic on the TikTok for Business ad platform.

Pros

  • Instant pages
  • Cost cap
  • Robust analytics

Cons

  • Better CPA based bidding, needs more guard rails
  • Accounting issues where payment fails

Return on Investment

  • Positive ROAS
  • Increased scale

Alternatives Considered

Taboola, Outbrain and Facebook Business Manager

Other Software Used

Facebook Business Manager, Taboola, Outbrain