My Friend Moby
Use Cases and Deployment Scope
I use Triple Whale on a daily basis as a paid social ads strategist. Not only does it help quickly create visuals for me, I'm mostly using its Moby product, which has been fantastic for deep-dive questions. It has amazing demand generation analytics, like looking at ads from a new customer first-touch purchase volume, and purchase efficiency standpoint. It is able to create data tables for me, split out by ad campaign, giving me my most important KPIs that go beyond what the actual paid social platform might be able to give me.In general, it's really responsive and gives very thorough feedback when asking a specific question, whether that's regarding frequency and ways to lower frequency or the impact specific ads are having on new customer acquisition versus return customer acquisition. Some of the automations via Moby are giving me really quick daily pulse checks on accounts that otherwise could take me hours to do.
Pros
- Creates data visualizations
- Tracks purchase journey for advanced attribution + storytelling
- Automates daily dashboards for performance pulse checks
- Gives thorough responses to technical questions
Cons
- I have trouble using the platform if i'm not using Moby
Return on Investment
- Saved me real time
- Created more impactful client reports
- Given me more confidence in my optimizations/next steps
