Klaviyo

Score8.4 out of 10

325 Reviews and Ratings

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Categories & Use Cases

Media

Screenshot of Web forms to grow contact lists

Screenshot of Personalized recommendations that resonate

Screenshot of Smarter targeting. Deeper personalization.

Screenshot of Display of how performance stacks up against peers

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Screenshot of Web forms to grow contact lists

Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9

Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.7
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1

Most Frequent Users

Top 3 industries using Klaviyo.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

12.3%

30,189 installations of 246,386

“We used Klaviyo to handle marketing communications across various platforms.”
— Operations Manager, 2 Monkey Trading LLC

#2 most frequent

Manufacturing

8.9%

21,822 installations of 246,386

“Our website was built with Shopify, so the integration with Klaviyo unlocked valuable customer insights and purchasing signals which we used for segmentation and automated email journeys.”
— Digital Commerce Manager, Clinical Research Dental

#3 most frequent

Professional, Scientific, and Technical Services

3.5%

8,542 installations of 246,386

“We use Klaviyo to design our our weekly newsletter to Throne users”
— Partnerships, Throne

Pros

Advanced customer segmentation based on purchasing and behavioral data
Powerful email automation and flow creation for complex journeys
Intuitive email builder with customizable templates

Cons

High and consistently increasing pricing, perceived as expensive without proportional value
Convoluted and clunky flows/workflows, particularly for non-retail businesses
Surface-level reporting capabilities lacking depth, often requiring manual data compilation

Rachel Quaill View profile

Senior Marketing Manager in Marketing at TickTalk Tech (51-200 employees employees)

Use Cases and Deployment Scope

We use Klaviyo for our lifecycle marketing. To reach our ever-growing list of newsletter subscribers, warm abandon-cart users, and others who may express interest but have never purchased. It helps us nurture the relationship with buyers who have not converted, build community, and offer post-purchase support.

Pros

Easy to set up campaigns, and flows.
Provides clear data on conversions.
Helps build clean lists.
We see a clear ROI.

Cons

Data dashboards could be easier to build.
Easier to clean lists.
Offer competitive price.

Return on Investment

We typically see a high conversion rate with each campaign.
Taking the time to set flows up is worth the time it takes.
Helping us with optimizing deliverability is a bonus.

Alternatives Considered

Intuit Mailchimp, Brevo and HubSpot CRM

Other Software Used

Canva, Postscript, Larksuite

Eric Redding View profile

COO at LUXY Ride (11-50 employees employees)

Use Cases and Deployment Scope

We use Klaviyo for all of our email, sms, and customer database management. We do everything from curating B2C and B2B marketing campaigns and retargeting campaigns to different flows, customer sign-up forms, and pretty much anything Klaviyo has to offer. We try to use the platform for everything so we can keep all customer interactions within one ecosystem.

Pros

List management.
Connected ecosystem.
Form management.

Cons

Connect with more "custom" non shopify platforms.
Integrate with Hubspot.
More AI driven design elements.

Return on Investment

Lower cost compared to multiple platforms.
Time to market for content.
Better tracking/data.

Alternatives Considered

Constant Contact, Emotive.io, HubSpot Marketing Hub and Intuit Mailchimp

Other Software Used

HubSpot Service Hub, Gladly CX Platform, Emotive.io

Anna Orishchenko View profile

Digital Commerce Manager in Corporate at Clinical Research Dental (51-200 employees employees)

Use Cases and Deployment Scope

I advocated for Klaviyo at my previous work, and we migrated to it from Campaign Manager. Our website was built with Shopify, so the integration with Klaviyo unlocked valuable customer insights and purchasing signals which we used for segmentation and automated email journeys. Apart from improved customer retention and increased AOV, we enjoyed a user-friendly email builder and opportunity to use dynamic values (last purchased product, total spend, etc.). Klaviyo is a must-have for marketers who have their e-commerce sites built with Shopify.

Pros

Customer segmentation based on purchasing behaviour
Complex automated email journeys with multiple IF conditions
Intuitive email builder with dynamic values
Extreme personalization of the email builder where some sections of the email can be displayed only to specific customer segments

Cons

Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
Better library of dynamic values available for use inside emails

Return on Investment

Web user stickiness
Increased AOV
Improved sales velocity
Reviving dormant users
Insights for the sales team

Alternatives Considered

Campaign Monitor by Marigold

Other Software Used

Shopify, Rebuy Engine, Google Analytics

Joseph Sweeney View profile

Operations Manager in Manufacturing at 2 Monkey Trading LLC (11-50 employees employees)

Use Cases and Deployment Scope

We used Klaviyo to handle marketing communications across various platforms. This would include via emails and text messages. It helped us create flows and sales funnels to target the right people at the right time. It also helped us weed out people who would not be swayed by the marketing. Finally, it enables perfectly targeted offers by leveraging the data it collects and lets you segment your lists.

Pros

Segmenting Lists.
Email Flows.
Ease of Email Design.

Cons

Cost went up quite a bit.
Novice users might struggle to get their full value from it.
Need for experts to maximize return on investment.

Return on Investment

We increased out revenue.
We created new detailed offers that converted at a higher rate.
The cost increase decreased some profitability after email list changes.

Alternatives Considered

Intuit Mailchimp

Carrie Wilson

Content & Communication Manager in Marketing at HEA (11-50 employees employees)

Use Cases and Deployment Scope

We use Klaviyo for both contacting existing customers, and following up with prospects, and potential customers. As we offer insurance services, customers often don't purchase immediately (choosing to go away and compare prices etc, as it's a more considered purchase) - Klaviyo allows us to target those customers with a series of emails, educating customers on the importance of our services, how we can help, and offering incentives/discounts to complete their quotes. We use Klaviyo for a customer's full lifecycle with us - from first quote, to retention, and even win back if they leave us. We also integrate it with our ads (Google & Facebook) to keep messaging consistent across channels and make better use of the data we're collecting.

Pros

Targeting customer behaviour (i.e. customer gets a quote for a specific product - we target with relevant messaging)
Automation - once flows are set up, they just run with no manual intervention needed
Segmentation - we can get really specific with who we're emailing with what messaging

Cons

Pre-built templates/workflows etc are very retail centric which don't always work for us as a financial services company
Reporting is a little surface level - I don't get a full picture of how my emails have performed so end up having to export and stitch reports together myself
Pricing ramps up quite quickly

Return on Investment

Much easier to leverage personalisation tools - to optimise our campaigns
Quicker to launch AB tests, so I can optimise email messaging more quickly
Takes less of my time up day to day managing campaigns freeing me up for other business priorities

Alternatives Considered

Mailchimp Transactional Email (Mandrill) and ActiveCampaign

Other Software Used

Storyblok, Tally, Carrd, Trustpilot

Klaviyo

What is Klaviyo?

Categories & Use Cases

Media

Klaviyo Key Features

Top Performing Features

Triggered drip sequences

Email deliverability reporting

Mobile optimization

Areas for Improvement

Customizability

Automated sales alerts and tasks

Lead scoring and grading

Who Buys & Uses Klaviyo

Most Frequent Users

Retail Trade

Manufacturing

Professional, Scientific, and Technical Services

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Australia

Most Frequent Users

Marketing

Engineering

Customer Success

Klaviyo Reviews

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