Askable
5 Reviews and Ratings
What is Askable?
Askable is a Usability Testing and Market Research platform designed to consolidate participant sourcing, multi-method study creation, interview moderation, screen recording analytics, and qualitative evidence management into a single workflow.
Key Capabilities
- Multi-Method Study Builder: Uses a block-based drag-and-drop interface with conditional branching logic to construct unmoderated task flows, prototype usability tests, open/closed/hybrid card sorts, tree tests, A/B preference tests, first-click studies, and surveys.
- Moderated & Automated Interviewing: Supports live 1-on-1 video interview sessions with multi-moderator coordination, backchannel viewer chat, participant self-scheduling, and automated video interviews incorporating real-time follow-up questions.
- Participant Panel & Recruitment: Connects directly to a first-party panel covering over 50 countries with automated identity verification, single-account enforcement, and direct participant incentive processing.
- Usability Analytics & Visualization: Generates goal-screen completion metrics, misclick rate analysis, task duration metrics, click heatmaps, and path flow diagrams for interactive web and mobile prototypes.
- Information Architecture Testing: Conducts card sorting with randomized card ordering, agreement matrices, and stack ranking, alongside tree testing that measures direct success, indirect success, and path failure rates.
- Evidence-Linked Insights Repository: Connects recurring qualitative findings across multiple studies, allowing researchers to trace synthesized insights directly to original transcript quotes and video timestamps.
- Enterprise Governance & Privacy Controls: Provides global transcript redaction, custom domain authentication, audit logs, and data residency options in Australia and the United States.
Audience & Use Cases
- Audience: User Experience (UX) researchers, product designers, information architects, product managers, and market research operations teams.
- Use Case: Validating software prototype navigation, evaluating information architecture structures via card sorting and tree testing, recruiting targeted research cohorts, hosting remote depth interviews, and managing enterprise qualitative research repositories.
Technical Specifications
- Deployment Model: Web-based Software-as-a-Service (SaaS) application with browser-based testing for desktop and mobile web experiences.
- Integrations: Direct integrations and prototype importing for Figma (including Figma Make), alongside export capabilities to CSV and presentation-ready graphic files.
- Security & Compliance Certifications: SOC 2 Type 2, ISO/IEC 27001 (Information Security), ISO/IEC 27701 (Privacy Information Management), ISO/IEC 42001 (Artificial Intelligence Management System), UK Cyber Essentials, EU GDPR, and CCPA compliance.
- Identity & Access Management: SAML 2.0-based SSO, SCIM user provisioning, and role-based access controls (RBAC).
- Data Policy: Vendor documentation states that customer research data is encrypted in transit and at rest, and is not utilized for external machine learning model training.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |