Name: Askable
Rating: 6.7 (4 reviews)
Author: Askable

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

JavaScript Frameworks

Mind Mapping

Mobile App Development

Push Notifications

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Embedded Business Intelligence (BI)

Enterprise Generative AI

Partner Relationship Management

Enterprise

Accounting

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Content Delivery Networks (CDN)

Data Quality

Data Virtualization

Distributed Denial of Service (DDoS) Protection

Extended Detection and Response (XDR)

Fraud Detection

Identity Governance and Administration

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Relational Databases

Scale-Out Storage

Secure Email Gateway

Smart Contracts

Tower Servers

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Appointment Scheduling

Competitive Intelligence

Content Management

Direct Mail Automation

Email Marketing

Email Testing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Virtual Event

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Antivirus

Security

Estate Planning

Insurance Policy Administration Systems

Insurance Underwriting and Rating

Mental Health

Public Transportation

Trucking Software

Vertical-Specific

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Askable is an all-in-one research platform that, according to the vendor, aims to streamline user and market research for businesses. It offers a range of tools and features to define target audiences, select participants, automate scheduling, and access a global panel of participants. Askable caters to businesses of various sizes in industries such as technology, healthcare, retail, financial services, and education. Professionals including UX/UI designers, market researchers, product managers, digital customer experience managers, and business owners can potentially benefit from the efficiency and effectiveness of Askable's research platform.

## Key Features

**Define audience**: According to the vendor, Askable allows users to target specific audiences by creating custom screening questions and using demographics filtering to select participants based on factors such as age, location, and employment status.

**Select participants**: Users can handpick participants or let the software handle the selection process. They have the option to invite participants individually or in batches, and filter and narrow the participant pool based on responses, demographics, and eligibility.

**Automate & schedule**: Askable provides real-time visibility into users' schedules, allowing them to manage participant statuses and session lengths. Users can set their own schedule and availability, and trigger automated reminders and confirmations to ensure participant attendance. The vendor claims that instant incentive payments are provided to participants upon session completion.

**Our panel**: Askable offers access to a global panel of participants, which the vendor claims are of high quality. The platform verifies participant phone numbers and validates them through social media profiles. The vendor also maintains a strict attendance policy to minimize no-shows and provides voice feedback samples to assess participants' communication abilities.

**Askable Plus**: Users can access highly qualified researchers for project assistance and participant sourcing. The vendor claims that Askable Plus offers clear insights and recommendations from researchers, potentially saving users time and resources.

**Continuous Discovery**: According to the vendor, users can conduct weekly interviews on key themes or focuses and receive automated insight reports for actionable implementation. They can optimize and adjust the research brief as needed and choose between a 3-month or full-year cadence.

**Askable Sessions**: Askable Sessions is a purpose-built tool for effective remote research sessions. It includes features such as note-taking and key moment marking, session recordings with playback, and the ability to review notes and transcriptions. The vendor claims that the tool also ensures privacy and security with consent reminders and blurred backgrounds.

**Scheduling & automation**: Users can view their schedules in real-time, including participant statuses and session lengths. They can create and manage their own calendar of session times and availability, and message participants instantly within the platform. The vendor also offers automated reminders and confirmations for participant attendance, as well as a waitlist feature for replacement participants or a full refund.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

TESTING

CONVERSION OPTIMIZATION

ENTERPRISE

Subscription

Askable

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

a/b experiment testing

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Split URL testing

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Multivariate testing

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser testing

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Test significance

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Visual / WYSIWYG editor

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Visitor recordings

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview mode

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Experiment workflow and approval

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Dynamic experiment activation

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Experiments results dashboard

Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

Platform Integration Features

Platform integrations that may be offered by vendors.

Access to an API to start, stop, or pause campaigns and integrate test result reports into dashboards.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Content Management System Integration

The tool integrates with third party content management systems (CMS).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Askable

Overview

What is Askable?