Askable

Askable is an all-in-one research platform that, according to the vendor, aims to streamline user and market research for businesses. It offers a range of tools and features to define target audiences, select participants, automate scheduling, and access a global panel of participants. Askable caters to businesses of various sizes in industries such as technology, healthcare, retail, financial services, and education. Professionals including UX/UI designers, market researchers, product managers, digital customer experience managers, and business owners can potentially benefit from the efficiency and effectiveness of Askable's research platform.

Key Features

Define audience: According to the vendor, Askable allows users to target specific audiences by creating custom screening questions and using demographics filtering to select participants based on factors such as age, location, and employment status.

Select participants: Users can handpick participants or let the software handle the selection process. They have the option to invite participants individually or in batches, and filter and narrow the participant pool based on responses, demographics, and eligibility.

Automate & schedule: Askable provides real-time visibility into users' schedules, allowing them to manage participant statuses and session lengths. Users can set their own schedule and availability, and trigger automated reminders and confirmations to ensure participant attendance. The vendor claims that instant incentive payments are provided to participants upon session completion.

Our panel: Askable offers access to a global panel of participants, which the vendor claims are of high quality. The platform verifies participant phone numbers and validates them through social media profiles. The vendor also maintains a strict attendance policy to minimize no-shows and provides voice feedback samples to assess participants' communication abilities.

Askable Plus: Users can access highly qualified researchers for project assistance and participant sourcing. The vendor claims that Askable Plus offers clear insights and recommendations from researchers, potentially saving users time and resources.

Continuous Discovery: According to the vendor, users can conduct weekly interviews on key themes or focuses and receive automated insight reports for actionable implementation. They can optimize and adjust the research brief as needed and choose between a 3-month or full-year cadence.

Askable Sessions: Askable Sessions is a purpose-built tool for effective remote research sessions. It includes features such as note-taking and key moment marking, session recordings with playback, and the ability to review notes and transcriptions. The vendor claims that the tool also ensures privacy and security with consent reminders and blurred backgrounds.

Scheduling & automation: Users can view their schedules in real-time, including participant statuses and session lengths. They can create and manage their own calendar of session times and availability, and message participants instantly within the platform. The vendor also offers automated reminders and confirmations for participant attendance, as well as a waitlist feature for replacement participants or a full refund.