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BannerFlow

Score7.7 out of 10

8 Reviews and Ratings

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What is BannerFlow?

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds. Changes can be done in real-time simultaneously and remotely on the fly on all campaign ads.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features BannerFlow has to offer, as determined by TrustRadius' reviewers.
Based on 8 ratings of BannerFlow's features
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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.6

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.4

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.7

Areas for Improvement

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.3

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.7

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.5

Reviews

What users are saying about BannerFlow.
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Huge time saver for marketing departments!

Incentivized
Marissa NovakView profile
Marketing Manager in Marketing at Akorbi (5001-10,000 employees employees)

Use Cases and Deployment Scope

I use BannerFlow to create banners and other graphic content. Not having a full, large team of graphic designers, has helped to create dynamic, animated, and visually appealing advertisements without having to devote a great amount of time to it. It has helped us greatly in developing pieces.

Pros

  • Intuitiveness with widgets
  • Works well with Adobe software like InDesign
  • Creation of animated banners

Cons

  • It can be a bit slow at times.
  • More flexibility in design templates.
  • Occasional bugs.

Return on Investment

  • Faster turnaround for banners.
  • Better optimization of advertisements with analytics.
  • Easy collaboration with others.

BannerFlow Feedback

Incentivized
Verified User
Director in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We used Bannerflow in our company to build HTML5 and static banners, along with landing pages. We used the product in our marketing stack for creating ads from scratch all the time and build online repository, and also keep a track of our campaign creatives while maintaining brand consistency across all output

Pros

  • Designs can be easily copied and adapted to different sizes to save time
  • Extensive processes for collaboration and approvals within the tool
  • allows you to share direct links to advertiser

Cons

  • High refresh time on their web product
  • Editable code of the banner cannot be found
  • Inflexible pricing structure

Return on Investment

  • Saved us many man hours in redesign
  • Helped us launch campaigns faster
  • Saved us collaboration costs for marketing agencies
  • Helped maintain brand guideline consistency

Alternatives Considered

Rocketium Creative Automation, Bannerwise and Celtra

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