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BenchmarkONE Reviews and Ratings

Rating: 3.3 out of 10
Score
3.3 out of 10

Community insights

TrustRadius Insights for BenchmarkONE are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Useful Campaign Tracking: Many users have found the software's ability to connect campaigns, deals, and other elements very useful, allowing for a holistic view of their marketing efforts and effective tracking of end-users.

Clear and Simple Reports: Users appreciate the simplicity and clarity of the reports generated by the software, making it easy to understand the data presented and make informed decisions. Several reviewers have mentioned this as a positive aspect.

Helpful Task Feature: The tasks feature is found to be helpful in following up with customers, ensuring that no customer falls through the cracks and helping users stay organized. Some users have specifically praised this feature for its effectiveness in task management.

Reviews

32 Reviews

Hands-On Hatchbuck

Rating: 10 out of 10

Use Cases and Deployment Scope

We use Hatchbuck across the entire business (small marketing shop). It has replaced our disconnected CRM and basic email marketing tools. As a marketing technology consultancy, we have hands-on experience with enterprise-level marketing automation tools; with Hatchbuck we get some of that functionality which makes it extremely valuable and more cost-effective.

Pros

  • Segmentation is a big one for me. Tag segmentation is infinitely configurable and allows for very targeted and specific grouping.
  • Setting up email nurturing campaigns is fairly straightforward and makes it better than basic email transmission, but simpler than full-blown marketing automation.
  • Form management makes it easy to spin up specific pages and actions can be applied to start campaigns, tag etc...
  • Web page tracking lets me know who clicked on what, what pages they've visited or what forms they've submitted.

Cons

  • The addition of an API would be great. Expanded interoperability with other tools would add to it's quiver.
  • An internal landing page builder would be nice.

Likelihood to Recommend

For a small or medium-sized business it's great. Features usually found in enterprise-level marketing automation tools can be found in Hatchbuck making it attractive for limited budgets. It also fits well if you need CRM and marketing tools in-one. If you like knowing more about your leads and audience, but don't have the budget for MA or full-blown CRM tools, then Hatchbuck may be a fit.

TA
Travis Arnold
Founder in Marketing at Harbinger Labs (1-10 employees)
Vetted Review
BenchmarkONE
2 years of experience
View profile

Hatchbuck Review from a Small Business

Rating: 7 out of 10

Use Cases and Deployment Scope

Our sales & marketing team uses Hatchbuck for sales and campaign monitoring. We use it to enter leads, take notes, send out emails/newsletters, and track opens, clicks, etc. Prior to using Hatchbuck, we were using ZoHo and switched because Hatchbuck allowed us to measure our email campaign's success better. It's good to see at the individual level who is opening, clicking, unsubscribing etc.

Pros

  • Allows you to easily see/read notes on a client. Much better than Salesforce
  • Customer service is accessible and easy to understand. I knew Nikki's number and could call her whenever I wanted. With Salesforce, you get someone who barely speaks English and you don't have a number to call.
  • It's easy to see exactly when your campaign went out and how many people received it.
  • Very easy to pull lists

Cons

  • Hatchbuck doesn't do a good job of showing you an overall sales "cycle". Salesforce is better in that you can see how long it's taking your sales people to close.
  • Everything in Hatchbuck is done at the individual level vs. the company level.
  • Hatchbuck doesn't have plug-ins - such as gmail and other apps. Salesforce has tons

Likelihood to Recommend

It's great for smaller companies!

EM
Emily McGrane
Event Account Manager in Sales at Virtual Event Bags (1-10 employees)
Vetted Review
BenchmarkONE
1 year of experience