Hands-On Hatchbuck
Updated February 04, 2015

Hands-On Hatchbuck

Travis Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hatchbuck

We use Hatchbuck across the entire business (small marketing shop). It has replaced our disconnected CRM and basic email marketing tools. As a marketing technology consultancy, we have hands-on experience with enterprise-level marketing automation tools; with Hatchbuck we get some of that functionality which makes it extremely valuable and more cost-effective.

Pros

  • Segmentation is a big one for me. Tag segmentation is infinitely configurable and allows for very targeted and specific grouping.
  • Setting up email nurturing campaigns is fairly straightforward and makes it better than basic email transmission, but simpler than full-blown marketing automation.
  • Form management makes it easy to spin up specific pages and actions can be applied to start campaigns, tag etc...
  • Web page tracking lets me know who clicked on what, what pages they've visited or what forms they've submitted.

Cons

  • The addition of an API would be great. Expanded interoperability with other tools would add to it's quiver.
  • An internal landing page builder would be nice.
  • Lowered our monthly marketing tech cost overall. We were biting off on CRM, email transmission and web form management. With Hatchbuck it was all-in-one and we dropped the other tools and spend. It's also easier to live in one tool rather than 4.
  • Pardot,Eloqua,Salesforce.com,MailChimp,Wufoo,Highrise
Hatchbuck is all-in-one, affordable and simple to use, plus it has the functionality of MA tools.
Because it scratches our itch and does what other, more complex and expensive tools can do.
For a small or medium-sized business it's great. Features usually found in enterprise-level marketing automation tools can be found in Hatchbuck making it attractive for limited budgets. It also fits well if you need CRM and marketing tools in-one. If you like knowing more about your leads and audience, but don't have the budget for MA or full-blown CRM tools, then Hatchbuck may be a fit.

Using Hatchbuck

2 - Marketing

Using Hatchbuck

It's intuitively laid out and the UX is consistent for the most part. Compared to legacy MA systems, it's right up there and competes with strict email marketing tools like MailChimp.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Managing contacts, sending emails and chaining them together.
  • Event-based campaigns are vague in their description and required a little hand-holding at first.

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