Bluepear

Bluepear is a system for monitoring branded search activities among affiliates, resellers, and competitors using artificial intelligence on major search platforms worldwide. It supports brands dependent on search marketing by continuously watching for compliance issues and unauthorized ad usage across various regions and devices.

Functionality includes:

• Continuous surveillance of branded queries around the clock to identify compliance problems and instances of ad misuse.
• Identification of non-compliant entities, such as affiliates misusing keywords or employing tactics like cloaking.
• Tracing of redirection paths and detection of affiliate identifiers involved in violations.
• Collection of proof materials like screenshots of ads, links, and SERP captures with redirection details.
• Monitoring of competitor behavior related to brand terms for compliance purposes.
• Generation of data-driven reports offering specific details on detected issues and their context.
• Maintenance of a status system to track resolution of violations, with ongoing observations.
• Reduction in cost per click associated with branding by removing unauthorized bids.

Deployment and operation involve configuring the system for automated oversight and accessing information through reporting features.