Provided the feature set we needed for the best customer experience
Use Cases and Deployment Scope
We needed a platform that allowed us to both text our client base one-on-one and in mass as a marketing tool.
Pros
- One-on-one texting with customers
- Mass texting to groups
- Analytics
Cons
- Phone list formats could be both csv and excel, making it more convenient
- The need to refresh while creating lists can be annoying.
Return on Investment
- Client base reaction to our texting channel has been very positive
- Client engagement has been easy to manage internally
- Cost of platform was competitive to other platforms in the market
