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CDK

Score7.3 out of 10

29 Reviews and Ratings

What is CDK?

CDK is a provider of integrated data and cloud-based software solutions to dealerships and original equipment manufacturers (OEMs) across automotive and related industries.

Categories & Use Cases

CDK Drive is Good, Once it's Integrated Properly

Use Cases and Deployment Scope

It helps us keep track of vehicles in transit, the managers meet and review every deal that hasn’t yet been funded and what’s holding it up. It also helps with getting people in to service their vehicles. Advisors also use a streamlined process of selling additional work and can easily create ROs and schedule service appointments.

Pros

  • It helps us sell more in service.
  • It helps keep track of vehicles coming in.
  • It helps to remind customers who declined a service before.

Cons

  • It'd be nice if it weren't so expensive.
  • Automatic reports emailed to service managers.
  • Auto reporting emailed to designated managers.

Most Important Features

  • That is work seamlessly with our other software.
  • That it integrate well with our CRM.
  • That it keeps track of Stock#'s.

Return on Investment

  • It will have a positive ROI in about 6 months.
  • It wasn't a smooth transition from another DMS.
  • It could be less expensive.

Alternatives Considered

Autosoft DMS

Other Software Used

CDK Elead, Podium, Activeeon ProActive

Switching from Reynolds to CDK - Short-term pain, long-term savings!

Pros

  • Cloud-based, uses far less resources to run on each individual computer, minimizing the costs of upgrading hardware for every employee.
  • The fact that it is able to be used remotely adds a great deal of functionality, as there are times when usage outside of normal business hours is needed in my position.

Cons

  • Possibly because of the web-based nature, there are times when it can be slightly slow and laggy.
  • Some functions are less intuitive to use than Reynolds and Reynolds but that is more of a personal preference.

Return on Investment

  • It has had an enormous impact on lowering our fixed expenses, as everything is less expensive, down to the paper that is used.
  • Data processing costs are down as well due to the fact that multiple facets of the program combine needed processes into one.

Alternatives Considered

ERA-IGNITE, Dealertrack and Automate.io

Other Software Used

DocStar, VinSolutions, vAuto Conquest

CDK Drive: the Big Player in Service and Parts

Use Cases and Deployment Scope

Currently, I use it to support marketing goals. If may need to find customers due respond to reviews or help with public reputation. I also use customer lists from CDK Drive (export) to then upload for marketing emails. CDK Drive allows us to pull customers who had certain opcodes. For example, yellow/red tire opcodes for a tire rebate marketing email. Prior to marketing initiatives, I used CDK Drive every day as an appt coordinator. Set up appts, made preorders, opened tickets to order parts, and then took payments and checked out customers.

Pros

  • CDK Drive is great at integrating with other software programs or finding a solution to connect/gather information.
  • CDK Drive allows you to pull all kinds of information, lists for use outside of CDK (like pulling customer lists for marketing emails).
  • CDK Drive continually updates its systems and processes to keep up with modern technology (for example, implementing iPads/digital processes even for technicians).

Cons

  • Sometimes searching for customers is hard because it seems to just pull so many options (ex: even if a portion in a name matched).

Most Important Features

  • Creating repair orders for customer service repairs.
  • Connecting service advisors, parts department, and auto technicians using one system.
  • Keeping records of all transactions, both past and current estimates.

Return on Investment

  • Positive, in that CDK Drive is helping us accomplish objectives that our auto group is presenting for our dealerships to improve/work on as a service dept.
  • Positive in that it keeps up with modern technology and customer expectations in these times with new offerings in communication, recordings, etc.
  • Positive in that it has a response to each requirement that the auto manufacturer comes to us with. OEM starts requiring a new process/offer, and CDK has a way for us to fulfill that.