Item: CDK
Rating: 8
Author: Verified User

Overall Satisfaction with CDK Drive

Use Cases and Deployment Scope

Currently, I use it to support marketing goals. If may need to find customers due respond to reviews or help with public reputation. I also use customer lists from CDK Drive (export) to then upload for marketing emails. CDK Drive allows us to pull customers who had certain opcodes. For example, yellow/red tire opcodes for a tire rebate marketing email. Prior to marketing initiatives, I used CDK Drive every day as an appt coordinator. Set up appts, made preorders, opened tickets to order parts, and then took payments and checked out customers.

Pros and Cons

Pros

CDK Drive is great at integrating with other software programs or finding a solution to connect/gather information.
CDK Drive allows you to pull all kinds of information, lists for use outside of CDK (like pulling customer lists for marketing emails).
CDK Drive continually updates its systems and processes to keep up with modern technology (for example, implementing iPads/digital processes even for technicians).

Cons

Sometimes searching for customers is hard because it seems to just pull so many options (ex: even if a portion in a name matched).

Most Important Features

Creating repair orders for customer service repairs.
Connecting service advisors, parts department, and auto technicians using one system.
Keeping records of all transactions, both past and current estimates.

Return on Investment

Positive, in that CDK Drive is helping us accomplish objectives that our auto group is presenting for our dealerships to improve/work on as a service dept.
Positive in that it keeps up with modern technology and customer expectations in these times with new offerings in communication, recordings, etc.
Positive in that it has a response to each requirement that the auto manufacturer comes to us with. OEM starts requiring a new process/offer, and CDK has a way for us to fulfill that.

Key Insights

Do you think CDK delivers good value for the price?

Not sure

Are you happy with CDK's feature set?

Yes

Did CDK live up to sales and marketing promises?

Yes

Did implementation of CDK go as expected?

I wasn't involved with the implementation phase

Would you buy CDK again?

Yes

Likelihood to Recommend

CDK Drive is great at connecting all the team members in service/parts. We used to have a foreman who had to dispatch work to each technician, which is now done through CDK Drive. Technicians can get help with part requirements/needs through CDK. Before, each technician had to go back to the parts department and wait. CDK Drive is good at offering an option to record and send a video of what was found on a service diagnosis, this helps with transparency and trust.

Comments

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CDK Drive: the Big Player in Service and Parts