DataEQ Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for DataEQ are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Quick and Tailored Data Collection: Users love how BrandsEye allows them to launch new data collections quickly and tailor them to their specifications. This feature is highly appreciated by numerous reviewers as it provides access to a broad spectrum of public data sources.

Crowd Verification for Deeper Insight: The addition of BrandsEye's crowd verification for sentiment, theme, and other classifications categories is highly valued by users. They find that it provides deeper insight with a greater level of confidence compared to other offerings.

Responsive Support and Development Team: Users appreciate the extremely responsive support and development team at BrandsEye. They work closely with users to ensure that the data meets their analytic requirements. Many reviewers have praised this aspect of the platform.

Reviews

4 Reviews

BrandsEye - The tool that sees all on social media.

Rating: 9 out of 10

Incentivized

June 12, 2017

Use Cases and Deployment Scope

[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.

Pros

Analytics, listening to online conversations, tracking hashtags
Listening to online conversations and tracking hashtags
Quantifying our social media activity and creating reports for clients.

Cons

Explaining the Advert Value Equivalent
A more user-friendly system

Likelihood to Recommend

If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.

Edith Londekile Ngcobo

Social Media Manager, Content Curator, Producer in Social Media at CNBC Africa (501-1000 employees)

Vetted Review

1 year of experience

View profile

Exciting software

Rating: 10 out of 10

Incentivized

October 28, 2016

Use Cases and Deployment Scope

BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.

Pros

Reporting
Customer support

Cons

The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.

Likelihood to Recommend

I can only speak from my experience of how I use it and plan on using it. It is useful in monitoring PR management and social media management.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

Superior conversation analytics at your fingertips

Rating: 10 out of 10

Incentivized

October 3, 2016

Use Cases and Deployment Scope

<div>One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.</div><div>

</div><div>The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. </div><div>

</div><div>Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017. </div><div>

</div><div>I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.</div>

Pros

Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.

Cons

A super-lite "budget" account option for short-term projects.

Likelihood to Recommend

Providing a tangible value to online conversation for event sponsors and partners.

The ability to track reputation & sentiment, which assists with crisis communications.

Leonie Mollentze

Owner in Social Media at Ringmistress Media (1-10 employees)

Vetted Review

6 years of experience

View profile

A fantastic company with awesome people that delivers a phenomenal product

Rating: 10 out of 10

Incentivized

July 29, 2016

Use Cases and Deployment Scope

We use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.

Pros

Ease of use
Reporting
Scalability

Cons

There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;)

Likelihood to Recommend

It’s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.

Jeffrey Denning

Community Manager & Social Media Analyst in Social Media at Afrihost (201-500 employees)

Vetted Review

1 year of experience

View profile

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