Superior conversation analytics at your fingertips
October 03, 2016

Superior conversation analytics at your fingertips

Leonie Mollentze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Overall Satisfaction with BrandsEye

One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017.

I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.
  • Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
  • The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
  • The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.
  • A super-lite "budget" account option for short-term projects.
  • Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.
I always go back to Brandseye because of their unique ability to attach a monetary value to online conversation.
Providing a tangible value to online conversation for event sponsors and partners.
The ability to track reputation & sentiment, which assists with crisis communications.