- Data integration
- Data visualization
- Product support
- Easier display testing
- More emphasis on real-time push notifications
- Data stream connection wizard for newer users
Datorama, a Salesforce company, offers a marketing intelligence platform that promises to help marketers optimize their marketing performance, business impact, and customer loyalty.
According to the vendor, Datorama allows companies to:
• Automatically connect all their disparate marketing tools and reports in one centralized place
• Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights
• Optimize and report on every investment, performance, and outcome across the customer journey
Thousands of brands, agencies and publishers use Datorama, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy.
|Mobile Application||Apple iOS, Android, Windows Phone, Blackberry, Mobile Web|