Name: Beckon
Author: IgniteTech

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Development

Board Management

Business Intelligence (BI)

Collaboration

Facility Management

Operational Analytics

Privacy Policy Generators

Enterprise

Accounting

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

Employee Scheduling

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Archiving

Build Automation

Cloud Cost Management

Cloud Storage

Data Collaboration

Data Mapping

Density-Optimized Servers

Email Encryption

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Network Simulation

Platform-as-a-Service (PaaS)

Robotic Process Automation (RPA)

Telecom Expense Management (TEM)

Web Scraping

Workload Automation

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Employee Advocacy

Local Marketing

Marketing Automation

Mobile Analytics

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales Engagement

Social Commerce

Sales

File Integrity Monitoring

Security

Camp Management

Chargeback Management

Dental

ID Card

Laboratory Information Management

Nonprofit CRM

Vertical-Specific

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X Corp (formerly Twitter)

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Similarweb LTD

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AMI Enterprise Intelligence

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Oracle DaaS

Oracle

Comscore Ad Metrix

Comscore

Cronycle

AdClarity

BIScience

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Nielsen Digital Ads Ratings

Nielsen

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Domo

Acquisio

Acxiom Impact

Adobe Analytics

Adobe Marketing Cloud

Apigee Edge

Sensor Tower

Brandwatch

Yahoo DSP

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Cision Communications Cloud

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Google Analytics

Skai

TransUnion TruIQ

Quid

Percolate, now part of Seismic

Rocket Fuel

Sprinklr Social

TubeMogul (discontinued)

Airship

Vimeo

Fairhair.ai, now part of Meltwater

dataxu TouchPoint, acquired by Roku and now part of OneView

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Amobee Turn Consumer Intelligence

Nielsen Marketing Mix Modeling

Verint Predictive Modeling on Verint Customer Experience

Impact

Nanigans Performance Advertising, from Sprinklr

Marigold Engage

Beckon, developed by IgniteTech, is an enterprise-class marketing data software that aims to provide clean and trusted performance insights to support better and faster decision-making. According to the vendor, Beckon serves as a reliable source of truth for marketing, unlocking valuable data to drive business growth. This software is specifically designed for global brands and marketers who aim to maximize their return on investment (ROI) and demonstrate the impact of marketing on their business. It is utilized by marketers, marketing managers, marketing analysts, advertising agencies, and digital marketing professionals across various industries.

## Key Features

**Beckon Connect**: According to the vendor, Beckon Connect is designed to pull in all the relevant data, not just from sources with APIs, and seamlessly integrate with best-of-breed tools and agency partners in real time.

**Beckon Data**: The vendor claims that Beckon Data acts as a central hub for spend and performance data, bringing together, cleaning, organizing, and preparing data for immediate use. It is said to provide comprehensive visibility into cross-channel performance.

**Beckon Analytics**: The vendor states that Beckon Analytics employs an omnichannel analytics engine with a marketing perspective. It comes preloaded with hundreds of best-practice marketing performance analyses, and users can also create custom formulas for in-depth analysis.

**Beckon Answers**: According to the vendor, Beckon Answers offers a natural-language Q&A interface for exploring performance data. It allows users to slice and dice data along any dimension and provides quick answers to important business questions.

**Beckon Dashboard**: The vendor claims that Beckon Dashboard enables the creation of engaging storytelling dashboards, supporting performance scorecards and captivating visualizations. Users can consolidate data, images, and rich media in one place for a comprehensive overview.

**Beckon Scorecard**: According to the vendor, Beckon Scorecard maps metrics and key performance indicators (KPIs) to strategic objectives. It provides a holistic view of marketing performance at a glance and helps identify what is working and what is not across the customer experience.

**Beckon Calendar**: The vendor states that Beckon Calendar serves as the master calendar for omnichannel marketing campaigns and events. It offers a split-screen view to analyze metrics against the campaign calendar and helps identify the impact of specific events on performance.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Free

Beckon

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

MoCap data demo in iClone. This animation is from our 'Grab Attention' motions set.
by Awesome Dog MoCap
#mocap #iclone

Beckon Traffic Dance iClone MoCap Motion Demo

Beckon Person Over One Hand iClone MoCap Motion Demo

Beckon Traffic Stand iClone MoCap Motion Demo

The VILLAGE and CASTLE Beckon | AshandStev Play Resident Evil Village FULL DEMO

Beckon Crowd Over iClone MoCap Motion Demo

Beckon Person Over Two Hand iClone MoCap Motion Demo

Beckon [SCORECARD] 
The big picture of marketing performance at a glance.

Beckon [DASHBOARD]
Understand and beautifully communicate what’s working across it all.

Beckon [ENTERPRISE]
Security, permissions and controls that scale.

Beckon [ANALYTICS]
See what’s working best across it all.

Beckon [ANSWERS]
Instant answers to any business question.

IgniteTech

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Beckon

Overview

What is Beckon?