A viable competitor to Salesforce and Marketo without the costly pricing and set-up headaches
Use Cases and Deployment Scope
I use EngageBay to track all investors and leads. This includes sending automated emails, tracking their investment status, logging calendar invites, tracking investor issues and other customer service requests, and tracking lead status so I know what stage of the customer lifecycle they are. We replaced SalesForce with EngageBay which was far more effective.
Pros
- Lead / customer tracking
- Automated emails
- Automations
Cons
- Landing pages
- Livechat feature
- Lead/customer integration
Return on Investment
- Improved lead management and helped build lead data by 4-5x in size
- Helped improve investor base with 100-150% growth in investors by year 1
- Generated dozens of calendar invites to call potential investors in first year
Alternatives Considered
Salesforce CMS, Pardot and Marketo Sales Connect (ToutApp)
Other Software Used
Zapier, Jasper.ai, SurferSEO