EthOS by OvationMR

EthOS by OvationMR is a cloud-based Market Research and qualitative experience platform designed to conduct unmoderated studies, diary logging, mobile ethnography, usability evaluations, and in-depth interviews (IDI). The system collects real-time multimedia responses—including video recordings, screen capture streams, photos, audio, and open-ended text—across desktop browsers and mobile devices. EthOS by OvationMR integrates an automated probing engine (developed on OvationMR's Qualibee architecture) that evaluates participant responses during video and text tasks to generate dynamic follow-up questions. The platform features automated speech-to-text transcription, sentiment scoring, qualitative coding filters, and participant-tagged heatmaps for prototype evaluation. EthOS by OvationMR connects directly to OvationMR's global panel network for Business-to-Business (B2B) and Business-to-Consumer (B2C) participant recruitment, incorporating digital fingerprinting and attention-verification algorithms to filter invalid responses.