EthOS by OvationMR
What is EthOS by OvationMR?
EthOS by OvationMR is a Market Research and Usability Testing platform engineered for qualitative data collection, longitudinal participant tracking, in-depth interview moderation, and automated text and video analysis.
Key Capabilities
- Multi-Method Qualitative Collection: Captures video, audio, image, and text responses across mobile devices and web browsers to record participant feedback in natural environments.
- Longitudinal & Unmoderated Studies: Executes multi-day video surveys, mobile ethnography, and extended diary studies to monitor changing user behaviors and usage patterns over time.
- In-Depth Interview (IDI) Management: Supports browser-based live 1-on-1 video interviews with participant self-scheduling, multi-moderator session management, live backchannel viewer chat, and bulk processing of up to 15 hours of interview recordings.
- Automated Probing Engine: Uses machine learning models to analyze participant inputs during active study tasks and trigger contextual follow-up questions without manual moderator intervention.
- Usability & Concept Evaluation: Performs website, digital application, and ad prototype testing utilizing mobile and desktop screen recording, interaction heatmaps, and structured task assignments.
- Qualitative Analytics & Video Coding: Transcribes audio streams, applies sentiment analysis, aggregates recurring themes across respondents, and provides custom tagging to filter qualitative datasets.
- Panel Recruitment & Fraud Prevention: Accesses OvationMR's verified respondent network across 150 countries, incorporating real-time digital fingerprinting, response-time validation, and behavioral fraud checks.
Audience & Use Cases
- Audience: Market researchers, User Experience (UX) researchers, product managers, Customer Experience (CX) specialists, and agency research directors.
- Use Case: Executing digital usability evaluations, capturing longitudinal consumer diary logs, conducting live remote depth interviews, testing marketing concepts, and analyzing unstructured qualitative feedback.
Technical Specifications
- Deployment Model: Web-based Software-as-a-Service (SaaS) application with native mobile applications for iOS and Android.
- Media & File Processing: Speech-to-text automated transcription, automated sentiment classification, highlight reel generation, and direct video ingestion from Zoom, Google Meet, and Microsoft Teams.
- Data Export & Infrastructure: Platform infrastructure operates on Google Cloud and Firebase, offering Application Programming Interface (API) capabilities for external reporting and live dashboard integration.
- Respondent Quality Controls: Digital device fingerprinting, IP consistency verification, attention-check logic, and response-time tracking.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based, Android, iPhone |
| Mobile Application | No |