TrustRadius: an HG Insights company

FocusPoint eCommerce

Score10 out of 10

1 Reviews and Ratings

What is FocusPoint eCommerce?

FocusPoint is an SAP-Certified, pre-integrated eCommerce solution designed for organizations utilizing SAP Business One. Unlike generalized commerce platforms that utilize third-party connectors, FocusPoint is architected as a native extension of SAP Business One to synchronize Pricing, Inventory, Orders, and Customer Data in real time.

Serving SMB and mid-market Retailers, Wholesalers, and Manufacturers, FocusPoint supports B2B, B2C, and D2C commerce channels within a unified platform. According to the vendor, implementation is managed by SAP-certified consultants without upfront fees, intended to support faster deployment cycles compared to alternative solutions.

Key capabilities include real-time SAP Data Synchronization, configurable storefront and product management, Self-Service Customer Portals, search personalization, Quoting Workflows, and Mobile Sales. The platform integrates with payment processors, shipping carriers, tax engines, and CRM systems.

FocusPoint is included in the SAP Cloud Industry Package and provides pre-configured integration for the SAP Business One ecosystem. The solution is implemented and supported by a team of SAP Professionals to provide a scalable online selling environment.

Top Performing Features

  • Product catalog & listings

    Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

    Category average: 8.2

  • Product management

    Product catalog can be easily updated.

    Category average: 7.9

  • Bulk product upload

    Admins can upload products in bulk using spreadsheets.

    Category average: 7.6

Areas for Improvement

  • Inventory management

    Includes tools or integrations for managing inventory.

    Category average: 7.9

  • Shipping

    Includes tools or integrations for order fulfillment of physical products.

    Category average: 7.7

  • Custom functionality

    Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

    Category average: 7.7

For Us There Was No Other Choice

Use Cases and Deployment Scope

We are a women's apparel wholesale company and FocusPoint eCommerce is our primary front-end ordering solution and eCommerce platform. Our sales reps use the website to look up inventory quantities and place all of their customer's orders. Our customers also login and are able to place their own orders. The ordering portal allowed us to replace our previous website, which was hosted by Shopify. Making the change allowed our reps to use the website as their ordering solution. We had very specific requirements on our sales rep's customer visibility and FocusPoint eCommerce was the only solution that checked every requirement. When we chose FocusPoint eCommerce we were also implementing SAP B1, which replaced our previous warehouse management system and accounting software (Cin7 & Xero). With the SAP integration we now have real-time inventory. This was a major issue that we no longer have to worry about with FocusPoint eCommerce. With our old system, one of our sales reps would say I’m “selling air” because they couldn’t count on the inventory to be accurate. That is no longer the case! Our business is now much more streamlined, and we have reduced a lot of manual work that we were doing before. Our sales reps and customers love using our website now because the ordering process is so simple. That is a huge win for us!

Pros

  • They find solutions to challenging problems. They solved our sales rep's customer visibility issue when all other eCommerce solutions that we reviewed/demoed could not.
  • They take the time to understand your business and the workflows that are needed. They added custom features that we had in our previous system that we needed to have for our sales reps.
  • Their customer service is beyond superior to other companies that I've worked with. Even after 3 years! Honestly, it's only gotten better!

Cons

  • I'd love to see continued improvements to administrative tools, particularly for managing product images and performing mass updates to sales rep customer assignments. Streamlining these tasks would save time and make site maintenance even easier.
  • It would be helpful to receive a brief summary whenever new features or enhancements are released. Knowing what's changed and how it could benefit our business would help us take advantage of new functionality more quickly.
  • Occasional webinars highlighting new features, best practices, and customer use cases would be a great way to help customers get even more value from the platform.

Return on Investment

  • FocusPoint eCommerce has had a significant impact on our internal/administrative day-to-day operations. With the integration of SAP and implementing custom workflows, our processes in the warehouse, accounting, customer service, and sales departments are more efficient and streamlined. A conservative estimate is that we've reduced administrative labor by approximately 8–10 hours per week! As an operations manager, this has made my work days less stressful and our employees happy.

Usability

Other Software Used

SAP Business One, Microsoft 365