What is Geysera?
Most web traffic remains untracked and unengaged. Geyser provides identification and re-engagement capabilities for anonymous site visitors. By mapping anonymous sessions to existing CRM or first-party data, the platform enables automated, behavior-driven workflows.
Core Functionality
The engine identifies anonymous returning users and correlates them with known customer profiles. Upon identification, the system triggers automated communication sequences based on specific site behaviors, including:
- Abandonment Recovery: Identification of incomplete checkout or registration flows.
- Lead Re-engagement: Triggering workflows for users interacting with high-intent pages.
- Content-Driven Nurturing: Deployment of educational assets based on specific page depth and dwell time.
Attribution and Validation
To ensure accuracy in ROI reporting, Geyser utilizes a holdout-testing methodology. By comparing a control group (unexposed to automation) against a test group, the platform calculates the true incremental lift. This prevents the over-reporting of revenue that would have occurred without intervention.
System Integration
Geyser is designed for integration into existing MarTech stacks, functioning as an orchestration layer for first-party data. The system focuses on quantifiable attribution, providing verifiable evidence of incremental revenue generation through structured holdout analysis.
Categories & Use Cases
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Screenshot of a Geysera quick overview.
